BEVERLY HILLS Trademark

Trademark Overview


On Tuesday, June 30, 2009, a trademark application was filed for BEVERLY HILLS with the United States Patent and Trademark Office. The USPTO has given the BEVERLY HILLS trademark a serial number of 77771838. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, January 19, 2021. This trademark is owned by City of Beverly Hills. The BEVERLY HILLS trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, Communication Services, Transportation & Storage Services, Education & Entertainment Services, Personal, and Legal & Social Services categories with the following description:

Books and pamphlets featuring business information and business practices; printed materials, namely, pamphlets featuring information on residences, shopping, dining and personal care services and maps

[ Online retail store services featuring general merchandise including business accessories and gift sets, leather goods, notebooks, key-chains, wireless external computer storage devices, writing instruments, diaries, agenda books, document portfolios, stationery, laptop bags, messenger bags, business-card cases, beverage containers, headwear and clothing; ] promoting the business, community, cultural, municipal and civic interests of the City of Beverly Hills, California; promoting tourism, business, residential and commercial growth, economic development, cultural and entertainment attractions, and government services of the City of Beverly Hills, California; providing business information services and providing information in the field of commercial growth, economic development and employment opportunities via a global computer network

Cable television broadcasting

Providing travel and tour information services via a global computer network

Education and entertainment services, namely, organizing and conducting community cultural, recreational, and safety-preparedness events; educational classes and events for adults and youths in the fields of art, dance, music, fine arts, foreign language, coping with disabilities, athletics, homemaking, computers, leisure activities, personal development, government, politics, and science; and providing community information about community, cultural, and civic events, education services and entertainment attractions via the computer or computer networks; Cable television programming

Providing legal information in relation to government services and municipal regulations via a global computer network
beverly hills

General Information


Serial Number77771838
Word MarkBEVERLY HILLS
Filing DateTuesday, June 30, 2009
Status800 - REGISTERED AND RENEWED
Status DateTuesday, January 19, 2021
Registration Number3843764
Registration DateTuesday, September 7, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 22, 2010

Trademark Statements


Indication of Colors claimedThe color(s) blue and yellow is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text"BEVERLY HILLS"
Description of MarkThe mark consists of a dark blue stylized shield with a yellow internal border and a lighter blue region on the upper left portion of the shield. The stacked wording "BEVERLY HILLS" is in yellow inside the internal border.
Goods and ServicesBooks and pamphlets featuring business information and business practices; printed materials, namely, pamphlets featuring information on residences, shopping, dining and personal care services and maps
Goods and Services[ Online retail store services featuring general merchandise including business accessories and gift sets, leather goods, notebooks, key-chains, wireless external computer storage devices, writing instruments, diaries, agenda books, document portfolios, stationery, laptop bags, messenger bags, business-card cases, beverage containers, headwear and clothing; ] promoting the business, community, cultural, municipal and civic interests of the City of Beverly Hills, California; promoting tourism, business, residential and commercial growth, economic development, cultural and entertainment attractions, and government services of the City of Beverly Hills, California; providing business information services and providing information in the field of commercial growth, economic development and employment opportunities via a global computer network
Goods and ServicesCable television broadcasting
Goods and ServicesProviding travel and tour information services via a global computer network
Goods and ServicesEducation and entertainment services, namely, organizing and conducting community cultural, recreational, and safety-preparedness events; educational classes and events for adults and youths in the fields of art, dance, music, fine arts, foreign language, coping with disabilities, athletics, homemaking, computers, leisure activities, personal development, government, politics, and science; and providing community information about community, cultural, and civic events, education services and entertainment attractions via the computer or computer networks; Cable television programming
Goods and ServicesProviding legal information in relation to government services and municipal regulations via a global computer network

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, July 6, 2009
Primary Code016
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 6, 2009
Primary Code035
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateMonday, March 29, 2010
Primary Code038
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, March 29, 2010
Primary Code039
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, July 6, 2009
Primary Code041
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, March 29, 2010
Primary Code045
First Use Anywhere DateSaturday, September 1, 2007
First Use In Commerce DateSaturday, September 1, 2007

Trademark Owner History


Party NameCity of Beverly Hills
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressBeverly Hills, CA 90210

Party NameCity of Beverly Hills
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressBeverly Hills, CA 90210

Party NameCity of Beverly Hills
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBeverly Hills, CA 90210

Trademark Events


Event DateEvent Description
Tuesday, January 19, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, January 19, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, January 19, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 14, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, October 16, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Friday, October 16, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 28, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, September 7, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 15, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, November 15, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 15, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 7, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, June 24, 2014NOTICE OF SUIT
Tuesday, September 7, 2010REGISTERED-PRINCIPAL REGISTER
Friday, July 30, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 30, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 22, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 22, 2010PUBLISHED FOR OPPOSITION
Tuesday, May 18, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, May 17, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 17, 2010EXAMINER'S AMENDMENT ENTERED
Monday, May 17, 2010NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 17, 2010EXAMINERS AMENDMENT E-MAILED
Monday, May 17, 2010EXAMINERS AMENDMENT -WRITTEN
Friday, May 14, 2010EXAMINER'S AMENDMENT ENTERED
Thursday, May 13, 2010ASSIGNED TO LIE
Thursday, May 13, 2010NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, May 13, 2010EXAMINERS AMENDMENT E-MAILED
Thursday, May 13, 2010EXAMINERS AMENDMENT -WRITTEN
Friday, April 30, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, April 30, 2010NON-FINAL ACTION E-MAILED
Friday, April 30, 2010NON-FINAL ACTION WRITTEN
Monday, March 29, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 29, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 29, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 5, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 5, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 30, 2009COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED
Tuesday, September 29, 2009ASSIGNED TO LIE
Monday, September 28, 2009NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Monday, September 28, 2009EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Monday, September 28, 2009EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Friday, September 25, 2009ASSIGNED TO EXAMINER
Friday, July 31, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 7, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Monday, July 6, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, July 3, 2009NEW APPLICATION ENTERED IN TRAM