BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS Trademark
Trademark Overview
On Tuesday, June 2, 2026, a trademark application was filed for BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS with the United States Patent and Trademark Office. The USPTO has given the BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS trademark a serial number of 99859474. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 2, 2026. This trademark is owned by Better Made Snack Foods Incorporated. The BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS trademark is filed in the Staple Food Products category with the following description:
Tortilla chips
General Information
| Serial Number | 99859474 |
| Word Mark | BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS |
| Filing Date | Tuesday, June 2, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | BETTER MADE SPECIAL SINCE NINETEEN THIRTY NEW ERA CRISPY WHITE ROUNDS |
| NOT AVAILABLE | "Since 1930", "CRISPY WHITE ROUNDS" and to the pictorial representation of a partial image of tortilla chips." |
| Goods and Services | Tortilla chips |
| Indication of Colors claimed | The color(s) red, yellow, white, orange, blue, green, and tan is/are claimed as a feature of the mark. |
| Pseudo Mark | BETTER MADE SPECIAL SINCE NINETEEN HUNDRED THIRTY NEW ERA CRISPY WHITE ROUNDS |
| Description of Mark | The mark consists of the wording "BETTER MADE Special Since 1930 NEW ERA Crispy White Rounds" and a design. The wording "BETTER MADE Special" is superimposed on a shield design with a cartoon girl on top. The wording "BETTER MADE Special" is displayed in the middle of the mark, with "BETTER MADE" in white stylized font, and "Special" in blue stylized font, displayed against a shaded shield design featuring an inner line around the perimeter thereof. Most of the shield design is red, with yellow and white outlining. A design of the upper portion of a stylized woman wearing a bonnet and dress appears above the shield in the colors red, blue, yellow and white, and the stylized wording "SINCE 1930" appears below the shield in blue against a white background. Under the wording "BETTER MADE Special" are the capitalized words "NEW ERA" in large stylized yellow letters outlined in blue. Under the words "NEW ERA" are the words "Crispy White Rounds" in medium-sized, stylized white font outlined in blue. There is a stylized cactus design in green to the left and the right of the wording "BETTER MADE Special". There are depictions of the outlines of small mountains, rock formations, brush and cacti around the green cacti, the foregoing depicted in brown and green. The top two thirds of the mark depicts a blue desert sky with a few white clouds. At the very bottom of the mark is a partial depiction of tan tortilla chips. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 2, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, May 26, 2026 |
| First Use In Commerce Date | Tuesday, May 26, 2026 |
Trademark Owner History
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 2, 2026 | NEW APPLICATION ENTERED |
| Tuesday, June 2, 2026 | APPLICATION FILING RECEIPT MAILED |
