BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS Trademark
Trademark Overview
On Thursday, March 12, 2026, a trademark application was filed for BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS with the United States Patent and Trademark Office. The USPTO has given the BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS trademark a serial number of 99697786. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Monday, July 20, 2026. This trademark is owned by Better Made Snack Foods Incorporated. The BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS trademark is filed in the Staple Food Products category with the following description:
Tortilla chips
General Information
| Serial Number | 99697786 |
| Word Mark | BETTER MADE SPECIAL SINCE 1930 NEW ERA CRISPY WHITE ROUNDS |
| Filing Date | Thursday, March 12, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Monday, July 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | BETTER MADE SPECIAL SINCE ONE THOUSAND NINE HUNDRED THIRTY NEW ERA CRISPY WHITE ROUNDS |
| Pseudo Mark | BETTER MADE SPECIAL SINCE NINETEEN THIRTY NEW ERA CRISPY WHITE ROUNDS |
| Indication of Colors claimed | The color(s) blue, brown, green, red, white and yellow is/are claimed as a feature of the mark is/are claimed as a feature of the mark. |
| Pseudo Mark | BETTER MADE SPECIAL SINCE ONE NINE THREE ZERO NEW ERA CRISPY WHITE ROUNDS |
| NOT AVAILABLE | "SINCE 1930", "Crispy White Rounds" and the pictorial representation of a partial image of tortilla chips" |
| Goods and Services | Tortilla chips |
| Description of Mark | The mark consists of the wording "BETTER MADE SPECIAL Since 1930 NEW ERA Crispy White Rounds" and a design. The wording "BETTER MADE SPECIAL" is superimposed on a shield design. The wording "BETTER MADE SPECIAL" is displayed in the middle of the mark, with "BETTER MADE" in white stylized font, and "SPECIAL" in blue stylized font, displayed against a shaded shield design featuring an inner line around the perimeter thereof. Most of the shield design is red, with yellow and white outlining. A design of the upper portion of a stylized woman wearing a bonnet and dress appears above the shield in the colors red, blue, yellow and white, and the stylized wording "Since 1930" appears below the shield in blue against a white background. Under the wording "BETTER MADE SPECIAL" are the capitalized words "NEW ERA" in large stylized yellow letters outlined in blue. Under the words "NEW ERA" are the words "Crispy White Rounds" in medium-sized, stylized white font outlined in blue. There is a stylized cactus design in green to the left and the right of the wording "BETTER MADE SPECIAL". There are depictions of the outlines of small mountains, rock formations, brush and cacti around the green cacti, the foregoing depicted in brown and green. The top two thirds of the mark depicts a blue desert sky with a few light clouds. At the very bottom of the mark is a partial depiction of tortilla chips in yellow. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213
US |
Trademark Events
| Event Date | Event Description |
| Thursday, March 12, 2026 | NEW APPLICATION ENTERED |
| Thursday, March 12, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, July 19, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, July 19, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 20, 2026 | ASSIGNED TO EXAMINER |
