BETTER MADE SPECIAL Trademark

Trademark Overview


On Monday, August 6, 2012, a trademark application was filed for BETTER MADE SPECIAL with the United States Patent and Trademark Office. The USPTO has given the BETTER MADE SPECIAL trademark a serial number of 85696382. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, May 2, 2023. This trademark is owned by Better Made Snack Foods Incorporated. The BETTER MADE SPECIAL trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Cheese flavored corn snacks, namely, plain cheese curls, crunchy cheese curls, hot crunchy cheese curls, cheese balls; pretzels, namely, regular pretzels, pretzel rings, pretzel rods and pretzel sticks; tortilla chips, namely, plain tortilla chips buttered popped popcorn, caramel corn; salsa

Potato chips, namely, regular potato chips, sour cream and onion potato chips, barbecue potato chips, hot barbecue potato dips, no salt added potato chips, no preservative added potato chips, corrugated potato chips, potato chips packaged for individual servings; shoestring potatoes, namely, plain shoestring potatoes and barbecue shoestring potatoes; pork rinds; cheese spread
better made special

General Information


Serial Number85696382
Word MarkBETTER MADE SPECIAL
Filing DateMonday, August 6, 2012
Status800 - REGISTERED AND RENEWED
Status DateTuesday, May 2, 2023
Registration Number4409770
Registration DateTuesday, October 1, 2013
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 16, 2013

Trademark Statements


Goods and ServicesCheese flavored corn snacks, namely, plain cheese curls, crunchy cheese curls, hot crunchy cheese curls, cheese balls; pretzels, namely, regular pretzels, pretzel rings, pretzel rods and pretzel sticks; tortilla chips, namely, plain tortilla chips buttered popped popcorn, caramel corn; salsa
Description of MarkThe mark consists of red shield outlined in yellow then red, then white containing the stylized words "BETTER MADE" in white and outlined in blue and "SPECIAL" in black and outlined in yellow. Above the shield is a girl with yellow hair with red outlining, wearing a white dress with blue outlining and a red checked bonnet outlined in blue. The girl has blue eyes and red lips.
Goods and ServicesPotato chips, namely, regular potato chips, sour cream and onion potato chips, barbecue potato chips, hot barbecue potato dips, no salt added potato chips, no preservative added potato chips, corrugated potato chips, potato chips packaged for individual servings; shoestring potatoes, namely, plain shoestring potatoes and barbecue shoestring potatoes; pork rinds; cheese spread
Indication of Colors claimedThe color(s) red, yellow, white, blue and black is/are claimed as a feature of the mark.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, August 14, 2012
Primary Code029
First Use Anywhere DateSaturday, November 30, 1929
First Use In Commerce DateSaturday, November 30, 1929

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, August 14, 2012
Primary Code030
First Use Anywhere DateSaturday, November 30, 1929
First Use In Commerce DateSaturday, November 30, 1929

Trademark Owner History


Party NameBetter Made Snack Foods Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDetroit, MI 48213

Party NameBetter Made Snack Foods Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDetroit, MI 48213

Party NameBetter Made Snack Foods Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDetroit, MI 48213

Trademark Events


Event DateEvent Description
Tuesday, May 2, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, May 2, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, May 2, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 2, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 17, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, October 1, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 2, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, November 2, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 2, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 16, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 16, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, October 1, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, May 15, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 15, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 1, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, July 16, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 16, 2013PUBLISHED FOR OPPOSITION
Wednesday, June 26, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, June 10, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, June 6, 2013ASSIGNED TO LIE
Tuesday, May 21, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 20, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 20, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 20, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 4, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 4, 2012NON-FINAL ACTION E-MAILED
Tuesday, December 4, 2012NON-FINAL ACTION WRITTEN
Monday, December 3, 2012ASSIGNED TO EXAMINER
Wednesday, August 15, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, August 14, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 9, 2012NEW APPLICATION ENTERED