| Serial Number | 85696382 |
| Word Mark | BETTER MADE SPECIAL |
| Filing Date | Monday, August 6, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, May 2, 2023 |
| Registration Number | 4409770 |
| Registration Date | Tuesday, October 1, 2013 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 16, 2013 |
| Goods and Services | Cheese flavored corn snacks, namely, plain cheese curls, crunchy cheese curls, hot crunchy cheese curls, cheese balls; pretzels, namely, regular pretzels, pretzel rings, pretzel rods and pretzel sticks; tortilla chips, namely, plain tortilla chips buttered popped popcorn, caramel corn; salsa |
| Description of Mark | The mark consists of red shield outlined in yellow then red, then white containing the stylized words "BETTER MADE" in white and outlined in blue and "SPECIAL" in black and outlined in yellow. Above the shield is a girl with yellow hair with red outlining, wearing a white dress with blue outlining and a red checked bonnet outlined in blue. The girl has blue eyes and red lips. |
| Goods and Services | Potato chips, namely, regular potato chips, sour cream and onion potato chips, barbecue potato chips, hot barbecue potato dips, no salt added potato chips, no preservative added potato chips, corrugated potato chips, potato chips packaged for individual servings; shoestring potatoes, namely, plain shoestring potatoes and barbecue shoestring potatoes; pork rinds; cheese spread |
| Indication of Colors claimed | The color(s) red, yellow, white, blue and black is/are claimed as a feature of the mark. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2012 |
| Primary Code | 029 |
| First Use Anywhere Date | Saturday, November 30, 1929 |
| First Use In Commerce Date | Saturday, November 30, 1929 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2012 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, November 30, 1929 |
| First Use In Commerce Date | Saturday, November 30, 1929 |
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213 US |
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213 US |
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213 US |
| Event Date | Event Description |
| Thursday, August 9, 2012 | NEW APPLICATION ENTERED |
| Tuesday, August 14, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 15, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, December 3, 2012 | ASSIGNED TO EXAMINER |
| Tuesday, December 4, 2012 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 4, 2012 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 4, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 20, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 20, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 20, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 21, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 6, 2013 | ASSIGNED TO LIE |
| Monday, June 10, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 26, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 1, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Friday, May 15, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 15, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 1, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 16, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 16, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 2, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 2, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 2, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, October 1, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, October 17, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, May 2, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 2, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 2, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, May 2, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, April 24, 2026 | NOTICE OF SUIT |