BETTER BRANDS - BETTER PERFORMANCE Trademark
Trademark Overview
On Monday, March 8, 2010, a trademark application was filed for BETTER BRANDS - BETTER PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the BETTER BRANDS - BETTER PERFORMANCE trademark a serial number of 77952850. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 26, 2017. This trademark is owned by Gander Mountain Company. The BETTER BRANDS - BETTER PERFORMANCE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail Sporting Goods Stores, Retail Mail Order and Electronic Catalog Services, and On-Line Retail Store Services, Each Featuring Outdoor Sportsman's Supplies, Hunting, Fishing, Camping, and Marine Equipment, Footwear and Clothing and Apparel; Issuing Gift Cards and Gift Certificates Which May Then be Redeemed for Goods or Services
General Information
| Serial Number | 77952850 |
| Word Mark | BETTER BRANDS - BETTER PERFORMANCE |
| Filing Date | Monday, March 8, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 26, 2017 |
| Registration Number | 3863508 |
| Registration Date | Tuesday, October 19, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 3, 2010 |
Trademark Statements
| Goods and Services | Retail Sporting Goods Stores, Retail Mail Order and Electronic Catalog Services, and On-Line Retail Store Services, Each Featuring Outdoor Sportsman's Supplies, Hunting, Fishing, Camping, and Marine Equipment, Footwear and Clothing and Apparel; Issuing Gift Cards and Gift Certificates Which May Then be Redeemed for Goods or Services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 26, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, February 21, 2010 |
| First Use In Commerce Date | Sunday, February 21, 2010 |
Trademark Owner History
| Party Name | GANDER OUTDOORS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LINCOLSHIRE, IL 60069 |
| Party Name | GANDER MOUNTAIN, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LINCOLNSHIRE, IL 60069 |
| Party Name | Gander Mountain Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Paul, MN 55101 |
| Party Name | Gander Mountain Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | St. Paul, MN 55101 |
| Party Name | Gander Mountain Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Paul, MN 55101 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 12, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 21, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, June 1, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 1, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 26, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 19, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 3, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 3, 2010 | PUBLISHED FOR OPPOSITION |
| Saturday, June 26, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, June 26, 2010 | ASSIGNED TO LIE |
| Saturday, June 12, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 10, 2010 | ASSIGNED TO EXAMINER |
| Friday, March 12, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, March 11, 2010 | NEW APPLICATION ENTERED IN TRAM |
