| Serial Number | 99425315 |
| Word Mark | BENU |
| Filing Date | Thursday, October 2, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, April 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Providing information in the fields of health and wellness, nutrition and fitness; wellness coaching services; health and wellness counseling not including the provision of medical treatment |
| Goods and Services | Software as a service (SAAS) services featuring software for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation, including coach and community tools; platform as a service (PAAS) services featuring software platforms for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation, including coach and community tools |
| Goods and Services | Electronic transmission of messages and data, messages via chat session; providing online forums and communities, audio and video communication between users by means of telecommunications networks, wireless communication networks, and the Internet |
| Pseudo Mark | BE NEW |
| Goods and Services | Education and training, namely, providing classes, workshops, courses and coaching programs in the fields of personal development, life coaching, executive coaching, leadership, productivity, financial literacy and wellness; providing online, non downloadable publications in the nature of articles in the field of wellness, providing online non-downloadable videos in the field of wellness, and conducting classes in the field of wellness; providing information in the field of fitness; wellness coaching services |
| Goods and Services | Downloadable mobile applications for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation |
| Goods and Services | Online social networking services |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 2, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Alpha Link Trading Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | North Shore, Auckland NZ |
| Event Date | Event Description |
| Thursday, October 2, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 23, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 25, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 25, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 25, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 2, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 2, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 2, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 3, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |