BELIEVE IN SIMPLE Trademark
Trademark Overview
On Thursday, September 21, 2023, a trademark application was filed for BELIEVE IN SIMPLE with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IN SIMPLE trademark a serial number of 98190405. The federal status of this trademark filing is REGISTERED as of Tuesday, November 18, 2025. This trademark is owned by Grupo Bimbo, S.A. B. de C.V.. The BELIEVE IN SIMPLE trademark is filed in the Staple Food Products category with the following description:
Tortilla chips; corn chips; rice crackers; crackers; oven baked corn crackers; corn chips with chia seed; corn chips with flaxseed; crackers with chia seed; crackers with flaxseed; oven baked corn crackers with chia seed; oven baked corn crackers with flaxseed; tortilla chips with chia seed; tortilla chips with flaxseed
General Information
| Serial Number | 98190405 |
| Word Mark | BELIEVE IN SIMPLE |
| Filing Date | Thursday, September 21, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 18, 2025 |
| Registration Number | 8033541 |
| Registration Date | Tuesday, November 18, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 9, 2024 |
Trademark Statements
| Goods and Services | Tortilla chips; corn chips; rice crackers; crackers; oven baked corn crackers; corn chips with chia seed; corn chips with flaxseed; crackers with chia seed; crackers with flaxseed; oven baked corn crackers with chia seed; oven baked corn crackers with flaxseed; tortilla chips with chia seed; tortilla chips with flaxseed |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 8, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, December 31, 2023 |
| First Use In Commerce Date | Sunday, December 31, 2023 |
Trademark Owner History
| Party Name | Grupo Bimbo, S.A. B. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210
MX |
| Party Name | Grupo Bimbo, S.A. B. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210
MX |
| Party Name | Grupo Bimbo, S.A. B. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210
MX |
Trademark Events
| Event Date | Event Description |
| Monday, September 25, 2023 | NEW APPLICATION ENTERED |
| Sunday, October 8, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 14, 2024 | ASSIGNED TO EXAMINER |
| Thursday, May 30, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 19, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, March 3, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, March 3, 2025 | SOU EXTENSION 1 FILED |
| Tuesday, March 4, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, March 4, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, May 7, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Monday, October 6, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, May 7, 2025 | USE AMENDMENT FILED |
| Monday, October 6, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, October 30, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 30, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 18, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 18, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
