| Serial Number | 77049886 |
| Word Mark | BECAUSE GRAY MATTERS |
| Filing Date | Wednesday, November 22, 2006 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, January 29, 2018 |
| Registration Number | 3431996 |
| Registration Date | Tuesday, May 20, 2008 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 26, 2007 |
| Goods and Services | [ Health club services, namely, providing instruction and equipment in the field of physical exercise, cognitive exercise, aerobic exercise and strength training; ] educational training in the field of health and wellness rendered through a program of physical exercise, cognitive exercise, aerobic exercise, strength training and specialized nutrition; organizing educational exhibitions in the field of community health and wellness; [ organizing community, small group and individual sporting events; personal training services, namely, strength, conditioning and aerobic training ] |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 29, 2006 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, March 29, 2007 |
| First Use In Commerce Date | Thursday, March 29, 2007 |
| Party Name | BRAINSAVERS, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | PHOENIX, AZ 85016 |
| Party Name | BRAINSAVERS IP, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PHOENIX, AZ 85004 |
| Party Name | Brain Savers, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85016 |
| Party Name | Brain Savers, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Paradise Valley, AZ 85253 |
| Party Name | Brain Savers, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Paradise Valley, AZ 85253 |
| Event Date | Event Description |
| Tuesday, September 18, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, November 29, 2006 | NEW APPLICATION ENTERED |
| Friday, March 23, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, March 27, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 18, 2007 | ASSIGNED TO LIE |
| Thursday, April 19, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 6, 2007 | NOTICE OF PUBLICATION |
| Tuesday, June 26, 2007 | PUBLISHED FOR OPPOSITION |
| Friday, June 6, 2014 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, March 18, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 18, 2008 | USE AMENDMENT FILED |
| Monday, April 7, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, April 12, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, April 14, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, May 20, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 19, 2014 | TEAS SECTION 8 RECEIVED |
| Monday, May 19, 2014 | REGISTERED - SEC. 8 (6-YR) FILED |
| Friday, June 6, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, January 27, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 6, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Wednesday, April 5, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, May 20, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, January 8, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, January 29, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, January 29, 2018 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, January 29, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, January 29, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, January 6, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, January 27, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 27, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 27, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 27, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 11, 2024 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, June 11, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |