| Serial Number | 85665996 |
| Word Mark | BEAUTY MADE SIMPLE. |
| Filing Date | Friday, June 29, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 25, 2023 |
| Registration Number | 4289021 |
| Registration Date | Tuesday, February 12, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 27, 2012 |
| Goods and Services | Color cosmetics, namely, lipstick, lip gloss, eyeshadow, eyeliner pencil, lip pencil, blush, pressed powder, loose powder, luminizer, foundation, concealer, mascara |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 25, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, November 30, 2006 |
| First Use In Commerce Date | Thursday, November 30, 2006 |
| Party Name | Ecru, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Fair Lawn, NJ 07410 |
| Party Name | Ecru, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Fair Lawn, NJ 07410 |
| Party Name | Ecru, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Fair Lawn, NJ 07410 |
| Event Date | Event Description |
| Friday, August 25, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, January 26, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 26, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 26, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, February 12, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, March 21, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, March 21, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 19, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 11, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, February 12, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 12, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 27, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 27, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 7, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, October 19, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 19, 2012 | ASSIGNED TO EXAMINER |
| Monday, July 9, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 3, 2012 | NEW APPLICATION ENTERED |