| Serial Number | 86524821 |
| Word Mark | BEAU RIVAGE |
| Filing Date | Wednesday, February 4, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 4790630 |
| Registration Date | Tuesday, August 11, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 26, 2015 |
| Goods and Services | Entertainment in the nature of casino gaming services; providing casino services featuring a casino players rewards program; entertainment services, namely, live performances featuring musicians, music and singers, providing non-downloadable prerecorded music and video all on-line via a global computer network, dancers, magicians, actors, acrobats and comedians; amusement arcades provided in connection with a resort hotel or casino; golf courses; arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; conducting and providing facilities for special events featuring casino and gaming contests and tournaments; night clubs; providing facilities for recreation activities; special event planning for social entertainment purposes; health club services, namely, providing equipment in the field of physical exercise |
| Translation of Words in Mark | The English translation of "BEAU RIVAGE" in the mark is "Beautiful Shore". |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 18, 2015 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, March 15, 1999 |
| First Use In Commerce Date | Monday, March 15, 1999 |
| Party Name | MIRAGE RESORTS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89109 |
| Party Name | Mirage Resorts, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Party Name | Mirage Resorts, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Party Name | Mirage Resorts, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Event Date | Event Description |
| Saturday, February 7, 2015 | NEW APPLICATION ENTERED |
| Wednesday, February 18, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 25, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, March 31, 2015 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 31, 2015 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 31, 2015 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, March 31, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, March 31, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 31, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 31, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, March 31, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 22, 2015 | ASSIGNED TO LIE |
| Wednesday, April 22, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 6, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 11, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 10, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 13, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 11, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 10, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, August 20, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 25, 2021 | OFFICE ACTION ISSUED POU1 |
| Tuesday, February 15, 2022 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, February 24, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 24, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, August 11, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, August 8, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, November 21, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 21, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, November 21, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, November 21, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |