| Serial Number | 90602137 |
| Word Mark | BEACH JUICE ROSÉ WINE CALIFORNIA BEACH JUICE ROSE |
| Filing Date | Thursday, March 25, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 20, 2022 |
| Registration Number | 6849388 |
| Registration Date | Tuesday, September 20, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 5, 2022 |
| Description of Mark | The mark consists of a pink, blue, white, gray, and black outlined cooler with black tires and gray and black wheels, with the words "ROSE" in white and black-outlined letters and "WINE" in black letters on the front, and the words "BEACH JUICE" in pink and black-outlined lettering on the inside of the open cooler top; said cooler containing white, gray, and black-outlined ice cubes and blue, gray, and black-outlined cans with the words "BEACH JUICE" in pink and black-outlined lettering; to the right of the cooler a white and black-outlined wine glass containing pink rose wine; in front of the cooler pink and black-outlined flip flops; and to the left of the cooler a pink and white striped and black-outlined beach ball, blue and black-outlined flip-flops, a blue and gray and black outlined can with the words "BEACH JUICE ROSE" in pink and black-outlined lettering, and a gray and black outlined handheld radio; all the aforementioned on a blue, green, orange, yellow, and pink striped, black outlined, towel, with the word "CALIFORNIA" in black lettering in front of the towel; said towel being on beige, orange, gray, and black-outlined sand; with a green and black-outlined ocean and a white-to-blue gradient sky in the background. |
| Indication of Colors claimed | The color(s) blue, green, beige, white, pink, gray, black, yellow and orange is/are claimed as a feature of the mark. |
| Goods and Services | Wine |
| NOT AVAILABLE | "JUICE", "ROSÉ WINE", "CALIFORNIA" AND "JUICE ROSÉ" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 30, 2021 |
| Primary Code | 033 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Friday, May 31, 2019 |
| Party Name | E. & J. GALLO WINERY |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Modesto, CA 95354 |
| Party Name | BJCO LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ARMONK, NY 10504 |
| Party Name | Beach Juice Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Armonk, NY 10504 |
| Party Name | Beach Juice Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Armonk, NY 10504 |
| Party Name | Beach Juice Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Armonk, NY 10504 |
| Event Date | Event Description |
| Friday, November 12, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, March 29, 2021 | NEW APPLICATION ENTERED |
| Wednesday, June 30, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 1, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 3, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, May 10, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, November 12, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, November 12, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 10, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 11, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 31, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 15, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 5, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 5, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, December 6, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 20, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 20, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 3, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 3, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |