| Serial Number | 88041199 |
| Word Mark | BE YOUR BRIGHTEST |
| Filing Date | Tuesday, July 17, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, February 13, 2025 |
| Registration Number | 5789557 |
| Registration Date | Tuesday, June 25, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 9, 2018 |
| Goods and Services | Cookies; Crackers; [ Frostings; ] Mixes for bakery goods |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 20, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, April 22, 2019 |
| First Use In Commerce Date | Monday, April 22, 2019 |
| Party Name | Simple Mills, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Simple Mills, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Simple Mills, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Friday, July 20, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 20, 2018 | NEW APPLICATION ENTERED |
| Friday, May 17, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 28, 2018 | ASSIGNED TO EXAMINER |
| Friday, August 31, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 9, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 9, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 4, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, May 1, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, May 1, 2019 | USE AMENDMENT FILED |
| Thursday, May 16, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 21, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 22, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 25, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 7, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, February 13, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 13, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 13, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 1, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, June 25, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |