BE WISE WITH MONEY Trademark

Trademark Overview


On Tuesday, November 7, 2017, a trademark application was filed for BE WISE WITH MONEY with the United States Patent and Trademark Office. The USPTO has given the BE WISE WITH MONEY trademark a serial number of 87674418. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 23, 2026. This trademark is owned by Thrivent Financial for Lutherans. The BE WISE WITH MONEY trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Promotional clothing items, namely, shirts and hats

Educational services, namely, seminars and workshops in the field of financial planning and management, insurance planning and management, annuities planning and management, life and retirement planning and management, investment planning and management, estate planning, long-term care, charitable planning, fundraising, faith and family matters, health-related matters and the distribution of course materials in connection therewith

Charitable services, namely, organizing and conducting volunteer programs and community service projects; developing and coordinating volunteer programs and community service projects; charitable services, namely, organizing members of a fraternal benefit society to undertake projects to benefit the needy and the community; association services, namely, organizing sub-units of a fraternal benefit society and promoting the interests of members thereof

Insurance, namely, underwriting services, in the field of life, medical, long-term care, and disability insurance; insurance brokerage services; insurance consultation services; issuance and administration of annuities; financial analysis, planning, consultation, and management services; financial retirement planning services; charitable fundraising services and providing grants for education, health and human service, hunger relief, cultural arts, housing and residential improvement and community service and outreach programs to other individuals, organizations, institutions, communities, and church congregations; Providing educational information in the fields of life insurance, annuities, investing, retirement planning, personal finance, and charitable fundraising; Providing a website featuring information in the fields of life insurance, annuities, investing, retirement planning, personal finance, and charitable fundraising and monetary donations; Providing advice in the fields of ...
be wise with money

General Information


Serial Number87674418
Word MarkBE WISE WITH MONEY
Filing DateTuesday, November 7, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 23, 2026
Registration Number5801201
Registration DateTuesday, July 9, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 25, 2018

Trademark Statements


Goods and ServicesPromotional clothing items, namely, shirts and hats
Goods and ServicesEducational services, namely, seminars and workshops in the field of financial planning and management, insurance planning and management, annuities planning and management, life and retirement planning and management, investment planning and management, estate planning, long-term care, charitable planning, fundraising, faith and family matters, health-related matters and the distribution of course materials in connection therewith
Goods and ServicesCharitable services, namely, organizing and conducting volunteer programs and community service projects; developing and coordinating volunteer programs and community service projects; charitable services, namely, organizing members of a fraternal benefit society to undertake projects to benefit the needy and the community; association services, namely, organizing sub-units of a fraternal benefit society and promoting the interests of members thereof
Goods and ServicesInsurance, namely, underwriting services, in the field of life, medical, long-term care, and disability insurance; insurance brokerage services; insurance consultation services; issuance and administration of annuities; financial analysis, planning, consultation, and management services; financial retirement planning services; charitable fundraising services and providing grants for education, health and human service, hunger relief, cultural arts, housing and residential improvement and community service and outreach programs to other individuals, organizations, institutions, communities, and church congregations; Providing educational information in the fields of life insurance, annuities, investing, retirement planning, personal finance, and charitable fundraising; Providing a website featuring information in the fields of life insurance, annuities, investing, retirement planning, personal finance, and charitable fundraising and monetary donations; Providing advice in the fields of life insurance, annuities, investing, retirement planning, personal finance, and charitable fundraising

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 23, 2026
Primary Code025
First Use Anywhere DateSaturday, June 30, 2018
First Use In Commerce DateSaturday, June 30, 2018

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 23, 2026
Primary Code035
First Use Anywhere DateThursday, May 31, 2018
First Use In Commerce DateThursday, May 31, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 23, 2026
Primary Code036
First Use Anywhere DateSaturday, March 31, 2018
First Use In Commerce DateSaturday, March 31, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 23, 2026
Primary Code041
First Use Anywhere DateSaturday, March 31, 2018
First Use In Commerce DateSaturday, March 31, 2018

Trademark Owner History


Party NameThrivent Financial for Lutherans
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMinneapolis, MN 554154402

Party NameThrivent Financial for Lutherans
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressMinneapolis, MN 55415

Party NameThrivent Financial for Lutherans
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressMinneapolis, MN 55415

Trademark Events


Event DateEvent Description
Friday, November 10, 2017NEW APPLICATION ENTERED
Thursday, November 16, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, February 5, 2018ASSIGNED TO EXAMINER
Tuesday, February 13, 2018NON-FINAL ACTION WRITTEN
Tuesday, February 13, 2018NON-FINAL ACTION E-MAILED
Tuesday, February 13, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, July 29, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, July 29, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, July 29, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 30, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 9, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 21, 2018ASSIGNED TO LIE
Wednesday, September 5, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 25, 2018PUBLISHED FOR OPPOSITION
Tuesday, September 25, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 20, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 15, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, May 30, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, May 15, 2019USE AMENDMENT FILED
Thursday, May 30, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, June 3, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 4, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 9, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, September 23, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 23, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 23, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 23, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 23, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, July 9, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, January 23, 2026CANCELLED SEC. 8 (6-YR)