BE UNIQUE, BE EQUAL Trademark

Trademark Overview


On Tuesday, October 7, 2025, a trademark application was filed for BE UNIQUE, BE EQUAL with the United States Patent and Trademark Office. The USPTO has given the BE UNIQUE, BE EQUAL trademark a serial number of 79436568. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, May 21, 2026. This trademark is owned by ZOZO, Inc.. The BE UNIQUE, BE EQUAL trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Advertising, and Business and Retail Services categories with the following description:

T-shirts; gloves and mittens; hoods; nightcaps; headwear, namely visors being headwear; hats; caps being headwear; clothing, namely, shirts, blouses, dresses, pants, jeans, tights; non-Japanese style outerclothing, namely, overcoats, hats, gloves; coats; jackets; pants; trousers; vests; sweaters; shirts; nightwear; underwear; clothing layettes; swim wear; swimming caps and bathing caps; camisoles; jerseys; knitwear, namely, shirts, dresses, skirts, pants, sweaters; skirts; parkas; Japanese traditional clothing, namely, kimono; sleep masks; aprons; collar protectors strips for application to clothing collars for wear; socks and stockings other than special sportswear; shawls; scarves; neckties; bandanas and neckerchiefs; mufflers as neck scarves; ear muffs; pajamas; garters; sock suspenders; braces as suspenders and suspenders; waistbands; belts; footwear; shoes and boots; slippers; sandals; masquerade costumes; clothing for sports, namely vests, shirts, pants, uniforms, jackets, single...

Marketing services; providing information relating to marketing; promoting the goods and services of others over the Internet; organization of fashion shows for promotional purposes; Internet advertising services; advertising by electronic mail; providing information about advertising inserted in the paper and magazines for commercial purposes; production of promotion video for advertising purposes; providing information relating to the production of promotion video for advertising purposes; dissemination of advertising matter; advertising and publicity services; organization of exhibitions for commercial or advertising purposes on the Internet; marketing the goods and services of others by providing incentive award programs for customers through issuing, managing, accounting and processing of loyalty points for purchases; promoting the goods and services of others through the administration of sales and promotional incentive schemes involving trading stamps; procurement services for o...

Downloadable computer game programs; virtual reality headsets; game programs for arcade video game machines; simulators for the steering and control of vehicles; cinematographic machines and apparatus; measuring machines and instruments, namely, balances, tape measures, planimeters, measuring rules, length measuring gauges, wearable body gauges, body scales, electric wearable body measuring devices, dressmaker's measuring tapes; solar batteries; electric magnetic meters and testers; electric wires and cables; cell phone straps; parts and accessories for cell phones, namely, belt clips, covers; telephone apparatus; cable broadcast transmission machines and apparatus; telecommunication devices and apparatus, namely, telephones, smartphones, radio frequency identifiers in the nature of RFID readers, transformers, baluns, cables; computer application software for mobile phones, portable media players, handheld computers, for use in database management, use in electronic storage of data; co...
be unique, be equal

General Information


Serial Number79436568
Word MarkBE UNIQUE, BE EQUAL
Filing DateTuesday, October 7, 2025
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateThursday, May 21, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Pseudo MarkBE UNIQUE BE EQUAL
Goods and ServicesT-shirts; gloves and mittens; hoods; nightcaps; headwear, namely visors being headwear; hats; caps being headwear; clothing, namely, shirts, blouses, dresses, pants, jeans, tights; non-Japanese style outerclothing, namely, overcoats, hats, gloves; coats; jackets; pants; trousers; vests; sweaters; shirts; nightwear; underwear; clothing layettes; swim wear; swimming caps and bathing caps; camisoles; jerseys; knitwear, namely, shirts, dresses, skirts, pants, sweaters; skirts; parkas; Japanese traditional clothing, namely, kimono; sleep masks; aprons; collar protectors strips for application to clothing collars for wear; socks and stockings other than special sportswear; shawls; scarves; neckties; bandanas and neckerchiefs; mufflers as neck scarves; ear muffs; pajamas; garters; sock suspenders; braces as suspenders and suspenders; waistbands; belts; footwear; shoes and boots; slippers; sandals; masquerade costumes; clothing for sports, namely vests, shirts, pants, uniforms, jackets, singlets, jerseys; clothes for water sports, namely vests, shirts, pants, uniforms, jackets, singlets, jerseys; boots for sport; special footwear for sports, excluding horse-riding boots and windsurfing shoes; horse-riding boots; windsurfing shoes
Goods and ServicesMarketing services; providing information relating to marketing; promoting the goods and services of others over the Internet; organization of fashion shows for promotional purposes; Internet advertising services; advertising by electronic mail; providing information about advertising inserted in the paper and magazines for commercial purposes; production of promotion video for advertising purposes; providing information relating to the production of promotion video for advertising purposes; dissemination of advertising matter; advertising and publicity services; organization of exhibitions for commercial or advertising purposes on the Internet; marketing the goods and services of others by providing incentive award programs for customers through issuing, managing, accounting and processing of loyalty points for purchases; promoting the goods and services of others through the administration of sales and promotional incentive schemes involving trading stamps; procurement services for others; consulting services relating to procurement of goods and services for others; commercial agency services for providing corporate information; business management of sports facilities; business management of sports clubs; business administration and management of a shopping center or a shopping mall; arranging of buying and selling contracts for third parties on an on-line shopping mall; arranging and providing information about buying and selling contracts in digital commerce for third parties; business consultancy for providers of on-line retail store services on the Internet; outsourcing agency services for arranging of contracts for the buying and selling of goods; conducting business and market research surveys; analyzing and compiling data for market research to determine consumer reputation; providing information relating to sales ranking or popularity ranking of goods and shops; providing information relating to commercial sales of shops via communication networks; providing information concerning commercial sales of fashion goods; business management analysis and business consultancy; marketing research and business analysis; providing information concerning commercial sales; business management of hotels; preparation of financial statements, namely, drawing up of statements of accounts; employment agencies for athletes; employment agencies; auctioneering provided on the Internet; providing information relating to goods at auctions; auctioneering; import-export agencies; arranging newspaper subscriptions for others; shorthand; message transcription; document reproduction; mediation and conclusion of commercial transactions for others; mediation and conclusion of commercial transactions by telecommunication and electronic communication for others; office functions, namely, filing, in particular documents or magnetic tape; data search in computer files for others; compilation of information into computer databases; business assistance outsourcing services in the field of the operation of data processing apparatus, namely, computers, typewriters, teleprinter machines and other similar office machines; agency services for telephone answering services and providing information relating thereto; reception services for visitors in buildings; rental of advertising space on-line; rental and provision of advertising space; publicity material rental; providing employment information; magazines clipping services; books clipping services; news clipping services; rental of vending machines; retail store services and wholesale store services featuring goods in the field of clothing, foods and beverages, and livingware, namely, cups, saucers, plates, dishes, mugs, tableware; retail store and wholesale store services featuring woven fabrics and beddings; retail store and wholesale store services featuring clothing; retail store and wholesale store services featuring footwear, other than special footwear for sports; retail store and wholesale store services featuring bags and pouches; retail store and wholesale store services featuring furniture; retail store and wholesale store services featuring measuring machines, measuring instruments and measuring apparatus; retail store and wholesale store services featuring kitchen equipment, cleaning tools and washing utensils; retail store and wholesale store services featuring paper and stationery; retail store and wholesale store services featuring sports goods; retail store and wholesale store services featuring toys, dolls, game machines and apparatus; retail store and wholesale store services featuring clocks, watches, spectacles, eyeglasses and googles; retail store and wholesale store services featuring teething rings, feeding bottles, baby buggies, paper diapers for babies; retail store and wholesale store services featuring semi-wrought precious stones and their imitations
Goods and ServicesDownloadable computer game programs; virtual reality headsets; game programs for arcade video game machines; simulators for the steering and control of vehicles; cinematographic machines and apparatus; measuring machines and instruments, namely, balances, tape measures, planimeters, measuring rules, length measuring gauges, wearable body gauges, body scales, electric wearable body measuring devices, dressmaker's measuring tapes; solar batteries; electric magnetic meters and testers; electric wires and cables; cell phone straps; parts and accessories for cell phones, namely, belt clips, covers; telephone apparatus; cable broadcast transmission machines and apparatus; telecommunication devices and apparatus, namely, telephones, smartphones, radio frequency identifiers in the nature of RFID readers, transformers, baluns, cables; computer application software for mobile phones, portable media players, handheld computers, for use in database management, use in electronic storage of data; computer software for administering networking application; computer software for connecting computer network users, global computer networks; computer software application for mobile phones, tablets and computers to enable users to access an online-shop; electronic machines and apparatus and their parts for measuring body size for finding suitable outfits; sunglasses; eyeglasses; computer game software for personal computers and home video game consoles; electronic circuits and CD-ROMs recorded with programs for hand-held games with liquid crystal displays; metronomes; electronic circuits and CD-ROMs recorded with automatic performance programs for electronic musical instruments; electric and electronic effects units for musical instruments; downloadable image files containing clothing, footwear, headgear, bags, and fashion models, provided via communication network; downloadable movie featuring fashion, provided via communication network; downloadable music files, provided via communication network; downloadable music sound recordings; downloadable images in the field of fashion; pre-recorded video discs and cassettes featuring fashion; downloadable electronic publications in the nature of e-books in the field of fashion

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, May 12, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, May 12, 2026
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 12, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameZOZO, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJP

Trademark Events


Event DateEvent Description
Thursday, November 6, 2025SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB
Tuesday, May 12, 2026LIMITATION FROM ORIGINAL APPLICATION ENTERED
Wednesday, May 20, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 20, 2026APPLICATION FILING RECEIPT MAILED
Thursday, May 21, 2026ASSIGNED TO EXAMINER