BE TRUE TO YOURSELF Trademark
Trademark Overview
On Monday, July 16, 2018, a trademark application was filed for BE TRUE TO YOURSELF with the United States Patent and Trademark Office. The USPTO has given the BE TRUE TO YOURSELF trademark a serial number of 88039105. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 29, 2025. This trademark is owned by FRC BALANCE LLC. The BE TRUE TO YOURSELF trademark is filed in the Restaurant & Hotel Services category with the following description:
Full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods
General Information
| Serial Number | 88039105 |
| Word Mark | BE TRUE TO YOURSELF |
| Filing Date | Monday, July 16, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 5680624 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 4, 2018 |
Trademark Statements
| Goods and Services | Full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Tuesday, June 30, 2015 |
| First Use In Commerce Date | Tuesday, June 30, 2015 |
Trademark Owner History
| Party Name | FRC BALANCE LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85260 |
| Party Name | FRC BALANCE LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85018 |
| Party Name | FRC BALANCE LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85018 |
Trademark Events
| Event Date | Event Description |
| Wednesday, November 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 4, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 27, 2020 | NOTICE OF SUIT |
| Thursday, July 19, 2018 | NEW APPLICATION ENTERED |
| Thursday, July 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 20, 2018 | ASSIGNED TO EXAMINER |
| Saturday, October 20, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 11, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 8, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 11, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 11, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 11, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 11, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 29, 2025 | CANCELLED SEC. 8 (6-YR) |
