BE TRUE! BE YOU! Trademark

Trademark Overview


On Monday, April 6, 2009, a trademark application was filed for BE TRUE! BE YOU! with the United States Patent and Trademark Office. The USPTO has given the BE TRUE! BE YOU! trademark a serial number of 77979280. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 19, 2021. This trademark is owned by MGA Entertainment, Inc.. The BE TRUE! BE YOU! trademark is filed in the Toys & Sporting Goods Products category with the following description:

TOYS, GAMES AND PLAYTHINGS, NAMELY, CHILDREN'S PLAY COSMETICS, DOLLS, DOLL CLOTHING, DOLL ACCESSORIES, TOY VEHICLES AND PLAYSETS THEREFOR
be true! be you!

General Information


Serial Number77979280
Word MarkBE TRUE! BE YOU!
Filing DateMonday, April 6, 2009
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 19, 2021
Registration Number3819747
Registration DateTuesday, July 13, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 4, 2009

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesTOYS, GAMES AND PLAYTHINGS, NAMELY, CHILDREN'S PLAY COSMETICS, DOLLS, DOLL CLOTHING, DOLL ACCESSORIES, TOY VEHICLES AND PLAYSETS THEREFOR

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 19, 2021
Primary Code028
First Use Anywhere DateThursday, May 28, 2009
First Use In Commerce DateThursday, May 28, 2009

Trademark Owner History


Party NameMGA Entertainment, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChatsworth, CA 91311

Party NameMGA Entertainment, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressVan Nuys, CA 91406

Party NameMGA Entertainment, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressVan Nuys, CA 91406

Trademark Events


Event DateEvent Description
Friday, February 19, 2021CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Thursday, March 12, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 12, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 12, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 12, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 12, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, July 13, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, September 20, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, September 20, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 20, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 13, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 13, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 2, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 2, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 30, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 30, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 13, 2010REGISTERED-PRINCIPAL REGISTER
Wednesday, June 9, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, June 8, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, June 4, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 19, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, May 18, 2010STATEMENT OF USE PROCESSING COMPLETE
Friday, February 19, 2010USE AMENDMENT FILED
Tuesday, May 18, 2010DIVISIONAL PROCESSING COMPLETE
Friday, February 19, 2010DIVISIONAL REQUEST RECEIVED
Wednesday, May 12, 2010RESPONSE TO ITU OFFICE ACTION ENTERED
Wednesday, May 12, 2010FAX RECEIVED
Tuesday, April 6, 2010ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Tuesday, March 30, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 19, 2010TEAS REQUEST TO DIVIDE RECEIVED
Friday, February 19, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, October 27, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 4, 2009PUBLISHED FOR OPPOSITION
Wednesday, July 15, 2009NOTICE OF PUBLICATION
Tuesday, June 30, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 30, 2009ASSIGNED TO LIE
Wednesday, June 24, 2009EXAMINER'S AMENDMENT MAILED
Tuesday, June 23, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 23, 2009EXAMINER'S AMENDMENT ENTERED
Tuesday, June 23, 2009EXAMINERS AMENDMENT -WRITTEN
Tuesday, June 23, 2009ASSIGNED TO EXAMINER
Friday, April 10, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, April 9, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, April 9, 2009NEW APPLICATION ENTERED IN TRAM