BE TRUE Trademark

Trademark Overview


On Friday, June 29, 2018, a trademark application was filed for BE TRUE with the United States Patent and Trademark Office. The USPTO has given the BE TRUE trademark a serial number of 88020977. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Monday, May 19, 2025. This trademark is owned by FRC BALANCE LLC. The BE TRUE trademark is filed in the Restaurant & Hotel Services category with the following description:

Full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods
be true

General Information


Serial Number88020977
Word MarkBE TRUE
Filing DateFriday, June 29, 2018
Status701 - SECTION 8 - ACCEPTED
Status DateMonday, May 19, 2025
Registration Number5679993
Registration DateTuesday, February 19, 2019
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, December 4, 2018

Trademark Statements


Description of MarkThe mark consists of "BE TRUE" in green stylized letters.
Indication of Colors claimedThe color(s) green is/are claimed as a feature of the mark.
Goods and ServicesFull service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, July 6, 2018
Primary Code043
First Use Anywhere DateThursday, December 31, 2015
First Use In Commerce DateThursday, December 31, 2015

Trademark Owner History


Party NameFRC BALANCE LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressScottsdale, AZ 85260

Party NameFRC BALANCE LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85018

Party NameFRC BALANCE LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85018

Trademark Events


Event DateEvent Description
Friday, July 6, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 3, 2018NEW APPLICATION ENTERED
Saturday, October 20, 2018ASSIGNED TO EXAMINER
Saturday, October 20, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 14, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 4, 2018PUBLISHED FOR OPPOSITION
Tuesday, December 4, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 19, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, June 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 8, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, February 19, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 7, 2025TEAS SECTION 8 RECEIVED
Tuesday, January 7, 2025TEAS SECTION 15 RECEIVED
Monday, May 19, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 19, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, May 19, 2025REGISTERED - SEC. 15 ACKNOWLEDGED
Monday, May 19, 2025SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Monday, May 19, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, June 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED