BE THE EXCEPTION Trademark
Trademark Overview
On Friday, March 3, 2023, a trademark application was filed for BE THE EXCEPTION with the United States Patent and Trademark Office. The USPTO has given the BE THE EXCEPTION trademark a serial number of 97822005. The federal status of this trademark filing is REGISTERED as of Tuesday, October 3, 2023. This trademark is owned by Derby Fit LLC. The BE THE EXCEPTION trademark is filed in the Pharmaceutical Products category with the following description:
Beverages containing wheat grass, chlorella, cordyceps, lion's mane, reishi, shiitake, turkey tail, tart cherry, pea protein, beetroot powder, and lactobacillus acidophilus. for use as a nutritional supplement; Dietary supplement drink mixes; Nutritional supplement shakes; Powdered nutritional supplement concentrate; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix and concentrate; Protein supplement shakes; Wheatgrass for use as a dietary supplement
General Information
| Serial Number | 97822005 |
| Word Mark | BE THE EXCEPTION |
| Filing Date | Friday, March 3, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 3, 2023 |
| Registration Number | 7182991 |
| Registration Date | Tuesday, October 3, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 18, 2023 |
Trademark Statements
| Goods and Services | Beverages containing wheat grass, chlorella, cordyceps, lion's mane, reishi, shiitake, turkey tail, tart cherry, pea protein, beetroot powder, and lactobacillus acidophilus. for use as a nutritional supplement; Dietary supplement drink mixes; Nutritional supplement shakes; Powdered nutritional supplement concentrate; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix and concentrate; Protein supplement shakes; Wheatgrass for use as a dietary supplement |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 23, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, November 25, 2022 |
| First Use In Commerce Date | Friday, November 25, 2022 |
Trademark Owner History
| Party Name | Derby Fit LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40222 |
| Party Name | Derby Fit LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40222 |
| Party Name | Derby Fit LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40222 |
Trademark Events
| Event Date | Event Description |
| Tuesday, October 17, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, October 17, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, October 3, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 3, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 18, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 28, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, June 14, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 5, 2023 | ASSIGNED TO EXAMINER |
| Thursday, March 23, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 7, 2023 | NEW APPLICATION ENTERED |
