BE SMART. BE WELL. Trademark

Trademark Overview


On Wednesday, February 28, 2007, a trademark application was filed for BE SMART. BE WELL. with the United States Patent and Trademark Office. The USPTO has given the BE SMART. BE WELL. trademark a serial number of 77118085. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 16, 2020. This trademark is owned by Health Care Service Corporation. The BE SMART. BE WELL. trademark is filed in the Medical & Beauty Services & Agricultural Services, Personal and Legal & Social Services categories with the following description:

Providing online information regarding health

Providing online information regarding personal safety
be smart. be well.

General Information


Serial Number77118085
Word MarkBE SMART. BE WELL.
Filing DateWednesday, February 28, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 16, 2020
Registration Number3587738
Registration DateTuesday, March 10, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 23, 2007

Trademark Statements


Certificate of Correction for RegistrationIn the statement, line 1, "Corporation" should be deleted, and "a Mutual Legal Reserve Company" should be inserted.
Goods and ServicesProviding online information regarding health
Goods and ServicesProviding online information regarding personal safety

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 16, 2020
Primary Code044
First Use Anywhere DateTuesday, July 31, 2007
First Use In Commerce DateTuesday, July 31, 2007

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 16, 2020
Primary Code045
First Use Anywhere DateTuesday, July 31, 2007
First Use In Commerce DateTuesday, July 31, 2007

Trademark Owner History


Party NameHealth Care Service Corporation
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameHealth Care Service Corporation
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameHealth Care Service Corporation
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Friday, October 16, 2020CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, March 10, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 12, 2018CORRECTION UNDER SECTION 7 ¿ PROCESSED
Thursday, December 21, 2017POST REGISTRATION ACTION MAILED - SEC. 7
Wednesday, December 20, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 20, 2017TEAS SECTION 7 REQUEST RECEIVED
Thursday, July 31, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, July 31, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, July 31, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, July 15, 2014TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 8, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 8, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 10, 2009REGISTERED-PRINCIPAL REGISTER
Thursday, February 5, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, February 5, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 16, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, January 16, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 16, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 25, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 25, 2008NON-FINAL ACTION E-MAILED
Friday, July 25, 2008SU - NON-FINAL ACTION - WRITTEN
Tuesday, June 24, 2008STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 18, 2008USE AMENDMENT FILED
Wednesday, June 18, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, January 15, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 23, 2007PUBLISHED FOR OPPOSITION
Wednesday, October 3, 2007NOTICE OF PUBLICATION
Friday, September 14, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, September 14, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 7, 2007EXAMINER'S AMENDMENT ENTERED
Thursday, September 6, 2007ASSIGNED TO LIE
Wednesday, September 5, 2007NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, September 5, 2007EXAMINERS AMENDMENT E-MAILED
Wednesday, September 5, 2007EXAMINERS AMENDMENT -WRITTEN
Wednesday, June 20, 2007NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 20, 2007NON-FINAL ACTION E-MAILED
Wednesday, June 20, 2007NON-FINAL ACTION WRITTEN
Thursday, June 14, 2007ASSIGNED TO EXAMINER
Monday, March 5, 2007NEW APPLICATION ENTERED IN TRAM