BE HEALTHY. BE SUPER. BE YOU. Trademark

Trademark Overview

On Wednesday, February 21, 2018, a trademark application was filed for BE HEALTHY. BE SUPER. BE YOU. with the United States Patent and Trademark Office. The USPTO has given the BE HEALTHY. BE SUPER. BE YOU. trademark a serial number of 87805699. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 14, 2025. This trademark is owned by SunFood, LLC. The BE HEALTHY. BE SUPER. BE YOU. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail and wholesale store services and distributorships, and on-line retail and wholesale store services and distributorships, all featuring natural, raw and organic foods and super foods, nutritional supplements, body products and related books, literature and other related products, in the nature of natural food products
be healthy. be super. be you.

General Information

Serial Number87805699
Word MarkBE HEALTHY. BE SUPER. BE YOU.
Filing DateWednesday, February 21, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 14, 2025
Registration Number5741125
Registration DateTuesday, April 30, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 9, 2018

Trademark Statements

Goods and ServicesRetail and wholesale store services and distributorships, and on-line retail and wholesale store services and distributorships, all featuring natural, raw and organic foods and super foods, nutritional supplements, body products and related books, literature and other related products, in the nature of natural food products

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 14, 2025
Primary Code035
First Use Anywhere DateSunday, January 1, 2017
First Use In Commerce DateTuesday, August 21, 2018

Trademark Owner History

Party NameSUNRISE ORGANICS & NATURALS CORP.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEL CAJON, CA 92020
Party NameSUNFOOD CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEL CAJON, CA 92020
Party NameSunFood, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLewes, DE 19958
Party NameSunFood, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLewes, DE 19958
Party NameSunFood, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLewes, DE 19958

Trademark Events

Event DateEvent Description
Saturday, February 24, 2018NEW APPLICATION ENTERED
Tuesday, February 27, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 5, 2018ASSIGNED TO EXAMINER
Tuesday, June 12, 2018NON-FINAL ACTION WRITTEN
Tuesday, June 12, 2018NON-FINAL ACTION E-MAILED
Tuesday, June 12, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 12, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 12, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 13, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 19, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 2, 2018ASSIGNED TO LIE
Tuesday, July 17, 2018WITHDRAWN FROM PUB - OG REVIEW QUERY
Saturday, July 21, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, July 23, 2018NON-FINAL ACTION WRITTEN
Monday, July 23, 2018NON-FINAL ACTION E-MAILED
Monday, July 23, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 26, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 26, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 27, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 20, 2018FINAL REFUSAL WRITTEN
Monday, August 20, 2018FINAL REFUSAL E-MAILED
Monday, August 20, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, August 28, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, September 4, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 4, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 5, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 19, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 9, 2018PUBLISHED FOR OPPOSITION
Tuesday, October 9, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 4, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, December 27, 2018TEAS STATEMENT OF USE RECEIVED
Friday, January 25, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 27, 2018USE AMENDMENT FILED
Friday, January 25, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, February 25, 2019SU - NON-FINAL ACTION - WRITTEN
Monday, February 25, 2019NON-FINAL ACTION E-MAILED
Monday, February 25, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 27, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 27, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 27, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 26, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 27, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 30, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, February 19, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 30, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 2, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, November 14, 2025CANCELLED SEC. 8 (6-YR)

Related Keywords

super healthy products natural retail foods related wholesale store services distributorships literature