| Serial Number | 87569978 |
| Word Mark | BE |
| Filing Date | Tuesday, August 15, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 24, 2025 |
| Registration Number | 5511567 |
| Registration Date | Tuesday, July 10, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 24, 2018 |
| Description of Mark | The mark consists of a capital letter "B" conjoined with a capital letter "E" embedded within the center of the letter "B". |
| Pseudo Mark | BRAND EXPERIENCE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising agency services; Marketing services; Marketing consulting services; Consumer engagement marketing services, namely, marketing services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Event marketing services, namely, providing marketing and promotion of special events; Corporate event management services; Event planning and management for marketing, branding, promoting or advertising the goods and services of others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 24, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 31, 2016 |
| First Use In Commerce Date | Thursday, March 31, 2016 |
| Party Name | HYPERQUAKE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CINCINNATI, OH 45202 |
| Party Name | The Brand Experience, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cincinnati, OH 45202 |
| Party Name | The Brand Experience, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cincinnati, OH 45202 |
| Party Name | The Brand Experience, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cincinnati, OH 45202 |
| Event Date | Event Description |
| Wednesday, November 22, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 18, 2017 | NEW APPLICATION ENTERED |
| Monday, August 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 16, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, November 22, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 22, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 20, 2018 | ASSIGNED TO LIE |
| Wednesday, April 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 24, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 10, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 1, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, March 12, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, March 12, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 12, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 12, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 14, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 10, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 24, 2025 | CANCELLED SEC. 8 (6-YR) |