BAYWATCH LIFEGUARD Trademark
Trademark Overview
On Friday, May 29, 2026, a trademark application was filed for BAYWATCH LIFEGUARD with the United States Patent and Trademark Office. The USPTO has given the BAYWATCH LIFEGUARD trademark a serial number of 99854332. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, May 29, 2026. This trademark is owned by FremantleMedia North America, Inc.. The BAYWATCH LIFEGUARD trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Entertainment services, namely, an ongoing series featuring action, adventure, and drama provided through television, streaming platforms, and the Internet
Swimwear; Bathing suits; Clothing jackets
General Information
| Serial Number | 99854332 |
| Word Mark | BAYWATCH LIFEGUARD |
| Filing Date | Friday, May 29, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, May 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | BAY WATCH LIFE GUARD |
| Goods and Services | Entertainment services, namely, an ongoing series featuring action, adventure, and drama provided through television, streaming platforms, and the Internet |
| Pseudo Mark | BAYWATCH LIFE GUARD |
| Description of Mark | The mark consists of a circle containing the wording "BAYWATCH" at a slight upward angle across the top and the wording "LIFEGUARD" across the bottom. In the center is a silhouette of a lifeguard tower with a flag on top. Behind the tower is a circle, and to the right of the tower are stylized waves. |
| Pseudo Mark | BAY WATCH LIFEGUARD |
| Goods and Services | Swimwear; Bathing suits; Clothing jackets |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | FremantleMedia North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Burbank, CA 91505
US |
Trademark Events
| Event Date | Event Description |
| Friday, May 29, 2026 | NEW APPLICATION ENTERED |
| Friday, May 29, 2026 | APPLICATION FILING RECEIPT MAILED |
