| Serial Number | 87555232 |
| Word Mark | BABY ALIVE |
| Filing Date | Thursday, August 3, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, March 22, 2024 |
| Registration Number | 5548647 |
| Registration Date | Tuesday, August 28, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 12, 2018 |
| Description of Mark | The mark consists of the wording "BABY ALIVE" in a stylized font with the wording "ALIVE" appearing below the wording "BABY". A stylized design of a heart forms the letter "V" in the wording "ALIVE". |
| Goods and Services | Dolls, doll clothing and doll accessories |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "BABY" |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 8, 2017 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, October 21, 2016 |
| First Use In Commerce Date | Friday, October 21, 2016 |
| Party Name | Hasbro, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Pawtucket, RI 02861 |
| Party Name | Hasbro, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Pawtucket, RI 02862 |
| Party Name | Hasbro, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Pawtucket, RI 02862 |
| Event Date | Event Description |
| Friday, March 22, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, March 22, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, March 20, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, February 27, 2024 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Friday, February 23, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, September 7, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 28, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 28, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 12, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 12, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 23, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 7, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 25, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, April 24, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 24, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 24, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 31, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 31, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 31, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 24, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, August 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, August 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 7, 2017 | NEW APPLICATION ENTERED |