ATG Trademark
Trademark Overview
On Tuesday, December 9, 2025, a trademark application was filed for ATG with the United States Patent and Trademark Office. The USPTO has given the ATG trademark a serial number of 99538444. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, June 4, 2026. This trademark is owned by The Ambassador Theatre Group US Holdings, Inc.. The ATG trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:
Advertising; marketing; publicity services; production of advertising matter; production of advertising material; production of advertising films and commercials; production of video recordings for advertising purposes; production of sound recordings for publicity purposes; distribution of advertising, marketing and promotional material; development of promotional campaigns; providing marketing consulting in the field of theatre and media; arranging subscriptions to media packages in the nature of entertainment, cultural, education, and sporting events; administration of membership club services in the nature of providing discounts to members in the field of entertainment, cultural, education, and sporting events; business negotiation of advertising contracts for others; procurement of contracts for others for the purchase of goods and labor contracting services; business information services; business management; business consultancy services; business project management services; bus...
Providing food and drink; services for providing food and drink in the nature of restaurant services; café, bar, bistro, fast food restaurant services, cafeteria and restaurant services; provision of food and drink within entertainment venues and theatres; provision of food and drink in entertainment venues in response to in-chair ordering systems; bar services; food and drink catering; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services also provided online via a database or the Internet.
Clothing, namely, tops, bottoms, footwear and headwear; articles of outer clothing, namely, clothing jackets; articles of underclothing, namely, underwear; articles of sports clothing, namely, tops, bottoms; footwear; headwear; scarves; dressing gowns; boxer shorts; socks; t-shirts, hats and caps being headwear, clothing jackets, pajamas, slippers; wristbands as clothing, headbands, ties as clothing, and articles of clothing, namely, tops and bottoms; sporting clothes, namely, tops and bottoms; shirts, pullovers, skirts, dresses, trousers, coats, clothing belts, gloves as clothing, neckties, swimsuits; athletic shoes; dance shoes; leather shoes; high-heeled shoes; sandals and beach shoes; baseball caps.
Theatrical shows provided at performance venues; theatre productions; live musical theater performances; entertainment in the nature of theater productions; live performances by a musical group; organization of shows and events for cultural purposes; educational services, namely, providing continuing professional education courses in the field of theatre and the arts; education services, namely, providing live and on-line creative seminars in the field of entertainment, cultural, education, and sporting events; education engagement workshops in the field of entertainment in the nature of musical and theatrical shows; presentation of live show performances; entertainment services in the nature of live musical performances; presentation of live comedy shows; theatre production services; impresario services in the nature of production and presentation of live theatrical performances in the nature of musicals, plays, concerts, ballets, and other theatrical performances; entertainment servi...
Pre-recorded video discs and cinematographic films featuring entertainment, cultural, education, and sporting events; cinematographic films featuring entertainment, cultural, education, and sporting events; exposed photographic films; motion picture films about entertainment, cultural, education, and sporting events; downloadable films featuring entertainment, cultural, education, and sporting events; Musical sound recordings; pre-recorded vinyl records featuring entertainment, cultural, education, and sporting events; downloadable multimedia files containing audio and video relating to entertainment, cultural, education, and sporting events; audio and visual recordings featuring entertainment, cultural, education, and sporting events; downloadable podcasts in the field of entertainment, cultural, education, and sporting events; pre-recorded compact discs featuring music; pre-recorded DVDs facilitating secure credit card transactions, arranging online transactions, authentication softw...
General Information
| Serial Number | 99538444 |
| Word Mark | ATG |
| Filing Date | Tuesday, December 9, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, June 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized letters "ATG" with portions of the letters "A" and "G" missing from the design. |
| Goods and Services | Advertising; marketing; publicity services; production of advertising matter; production of advertising material; production of advertising films and commercials; production of video recordings for advertising purposes; production of sound recordings for publicity purposes; distribution of advertising, marketing and promotional material; development of promotional campaigns; providing marketing consulting in the field of theatre and media; arranging subscriptions to media packages in the nature of entertainment, cultural, education, and sporting events; administration of membership club services in the nature of providing discounts to members in the field of entertainment, cultural, education, and sporting events; business negotiation of advertising contracts for others; procurement of contracts for others for the purchase of goods and labor contracting services; business information services; business management; business consultancy services; business project management services; business administration; analysis of business data; database management; business research services; market research; public opinion polling; personnel placement services; all of the aforesaid in relation to the live entertainment sector; retail store services featuring to mugs, clothing, headwear, printed programs, printed posters, pens, notepads, stationery, printed matter, printed educational materials, printed publications, books, educational books, magazines, printed newsletters, printed pamphlets, printed leaflets, printed reports, printed diaries, printed calendars, printed postcards, stickers, printed annual calendars, pencils, notebooks, pictures, photographs, games, keyrings, gift vouchers, bags, candles, pins, cups, glasses, vinyl records, sound records, video recordings and fridge magnets; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services also provided online via a database or the Internet; none of the aforesaid in relation to arranging, conducting, or facilitating auctions. |
| Goods and Services | Providing food and drink; services for providing food and drink in the nature of restaurant services; café, bar, bistro, fast food restaurant services, cafeteria and restaurant services; provision of food and drink within entertainment venues and theatres; provision of food and drink in entertainment venues in response to in-chair ordering systems; bar services; food and drink catering; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services also provided online via a database or the Internet. |
| Pseudo Mark | AMBASSADOR THEATRE GROUP |
| Goods and Services | Clothing, namely, tops, bottoms, footwear and headwear; articles of outer clothing, namely, clothing jackets; articles of underclothing, namely, underwear; articles of sports clothing, namely, tops, bottoms; footwear; headwear; scarves; dressing gowns; boxer shorts; socks; t-shirts, hats and caps being headwear, clothing jackets, pajamas, slippers; wristbands as clothing, headbands, ties as clothing, and articles of clothing, namely, tops and bottoms; sporting clothes, namely, tops and bottoms; shirts, pullovers, skirts, dresses, trousers, coats, clothing belts, gloves as clothing, neckties, swimsuits; athletic shoes; dance shoes; leather shoes; high-heeled shoes; sandals and beach shoes; baseball caps. |
| Goods and Services | Theatrical shows provided at performance venues; theatre productions; live musical theater performances; entertainment in the nature of theater productions; live performances by a musical group; organization of shows and events for cultural purposes; educational services, namely, providing continuing professional education courses in the field of theatre and the arts; education services, namely, providing live and on-line creative seminars in the field of entertainment, cultural, education, and sporting events; education engagement workshops in the field of entertainment in the nature of musical and theatrical shows; presentation of live show performances; entertainment services in the nature of live musical performances; presentation of live comedy shows; theatre production services; impresario services in the nature of production and presentation of live theatrical performances in the nature of musicals, plays, concerts, ballets, and other theatrical performances; entertainment services in the nature of production of comedy shows; organizing of theatrical shows provided at performance venues; direction of theatrical shows; artistic management of theatre shows in the nature of impresario services in the nature of production of live theatrical performances; movie theaters; box office services in the nature of entertainment services, namely, arranging for ticket reservations for sporting, entertainment, and cultural events; entertainment ticket agency services; on-line ticket agency services for entertainment events; ticket reservation and booking services for entertainment, sporting and cultural events; ticket reservation services for concert and theatre tickets for cultural and entertainment events; providing entertainment information about ticket information for entertainment, sporting and cultural shows; education services, namely, providing classes and instruction in the field of live theatrical performances; instruction in the field of performing arts, namely, live theatrical and musical performances; arranging and conducting seminars, conferences and workshops in the field of writing, singing, dancing and other theatrical performances? arranging and conducting art exhibitions, lectures in the field of writing, singing, dancing, theatrical and musical performances, and entertainment events in the nature of theatrical shows, all for entertainment purposes; conducting guided tours of theaters; rental of stage scenery in the nature of stage props and theatre scenery; rental of sound recordings, and pre-recorded video recordings and motion pictures that may be downloaded from an Internet web site; publication of printed matter; providing online non-downloadable electronic publications in the nature of books, magazines, and brochures in the field of musicals and theatrical dancing; entertainment services, namely, providing podcasts in the field of writing, singing, dancing, theatrical and musical performances; online publication of blogs; providing a website featuring blogs in the nature of articles and brochures in the fields of writing, singing, dancing, theatrical and musical performances; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services also provided online via a database or the Internet. |
| Goods and Services | Pre-recorded video discs and cinematographic films featuring entertainment, cultural, education, and sporting events; cinematographic films featuring entertainment, cultural, education, and sporting events; exposed photographic films; motion picture films about entertainment, cultural, education, and sporting events; downloadable films featuring entertainment, cultural, education, and sporting events; Musical sound recordings; pre-recorded vinyl records featuring entertainment, cultural, education, and sporting events; downloadable multimedia files containing audio and video relating to entertainment, cultural, education, and sporting events; audio and visual recordings featuring entertainment, cultural, education, and sporting events; downloadable podcasts in the field of entertainment, cultural, education, and sporting events; pre-recorded compact discs featuring music; pre-recorded DVDs facilitating secure credit card transactions, arranging online transactions, authentication software, and encryption; downloadable computer software in the field of entertainment, culture and marketing for reserving and booking theatre tickets; downloadable computer software applications in the field of entertainment, culture and marketing for purchasing and printing event tickets, issuing tickets and for payment thereof; downloadable application software for mobile telephones and mobile devices in the field of entertainment, culture and marketing for purchasing and printing event tickets, issuing tickets and for payment thereof; downloadable interactive entertainment software for verification of event admission tickets and the authentication of personal identification information, enabling of access of entrance to controlled events; downloadable electronic publications in the nature of newsletters, event information in the field of entertainment, cultural, education, and sporting events; spectacles; headphones; accessories in the nature of protective cases for mobile telephones and mobile computers; protective covers and lanyards for mobile telephones and mobile computers; fridge magnets; all of the aforesaid in relation to entertainment, cultural activities, theatrical and musical productions and live entertainment and events; none of the aforesaid in relation to arranging, conducting, or facilitating auctions. |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 9, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 9, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 9, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 9, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ATG ENTERTAINMENT US HOLDINGS, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10016-0621
US |
| Party Name | The Ambassador Theatre Group US Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 9, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, April 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 14, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 28, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 28, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 28, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 20, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, June 4, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 4, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
