| Serial Number | 73308000 |
| Word Mark | APPLAUSE |
| Filing Date | Wednesday, April 29, 1981 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, May 4, 2024 |
| Registration Number | 1264181 |
| Registration Date | Tuesday, January 17, 1984 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 16, 1982 |
| Goods and Services | Magazine Publications Containing Information and Advice Regarding the Direct Sales of Cosmetics and Toiletry Products |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 1984 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, April 15, 1981 |
| First Use In Commerce Date | Wednesday, April 15, 1981 |
| Party Name | MARY KAY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Party Name | Mary Kay Cosmetics, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Party Name | Mary Kay Cosmetics, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Party Name | Mary Kay Cosmetics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Event Date | Event Description |
| Tuesday, February 16, 1982 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 15, 1981 | ASSIGNED TO EXAMINER |
| Wednesday, December 16, 1981 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 9, 1982 | NOTICE OF PUBLICATION |
| Tuesday, January 17, 1984 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 6, 1989 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, February 1, 1989 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, November 5, 2013 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, January 20, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, January 20, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Friday, March 5, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, March 5, 2004 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, May 9, 2008 | CASE FILE IN TICRS |
| Tuesday, October 29, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 31, 2013 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, October 31, 2013 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, November 5, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 5, 2013 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, May 4, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, November 5, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, January 17, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, January 16, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 4, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, May 4, 2024 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Saturday, May 4, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |