| Description of Mark | The mark consists of The logo features a stylized, vintage-inspired illustration of a man framed within an ornate, vertically oval badge. The man, representing the brand’s founder, is depicted from the chest up wearing traditional Andean clothing — specifically a warm-toned poncho with bold geometric patterns in shades of red, orange, and brown. He also wears a wide-brimmed, brown Ecuadorian-style hat. His expression is calm and confident, with a mustache and a slight smile.Behind him is a scenic background portraying the Andean highlands: lush pine forests in the mid-ground, and majestic, snow-capped mountains in the distance. Above the mountains sits a radiant golden sun with rays and concentric circles, evoking the ancient Inti (Incan sun god) symbol. Two condors fly in the sky, adding cultural and ecological relevance.The border of the badge is thick and decorated with traditional Andean geometric motifs in earthy colors, primarily black, brown, and ochre. At the bottom of the badge is a bold, ribbon-style banner. It contains the brand name "ANDY’S ANDES" in all caps using a serif, vintage-style typeface. Beneath this, the word "QUINOA" appears in a slightly smaller size, centered and capitalized in a clean serif font, emphasizing the product's main ingredient. The overall color palette is dominated by warm, earthy tones — ochre, rust red, deep green, and brown — conveying a natural, wholesome, and culturally rooted aesthetic. |
