| Serial Number | 75530314 |
| Word Mark | AMERICAN GIRL PLACE |
| Filing Date | Tuesday, August 4, 1998 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, March 24, 2020 |
| Registration Number | 2287684 |
| Registration Date | Tuesday, October 19, 1999 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 27, 1999 |
| Goods and Services | RETAIL STORE SERVICES FEATURING [ COSMETICS COSMETICS AND TOILETRIES ; CUTLERY; COMPUTER SOFTWARE; PRERECORDED AUDIO AND VIDEO CASSETTES, LASER DISCS, AND CD ROMS; HAIR ORNAMENTS; ] BOOKS, [ MAGAZINES, NEWSLETTERS, SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES, CALENDARS, CARDS, STATIONERY, POSTERS, PHOTOGRAPHS, PHOTOGRAPH FRAMES, TRADING CARDS, MAPS, PAPER DOLLS, BOOKMARKS, NOTEBOOKS, AND OTHER PRINTED MATERIALS; ] CRAFT KITS *, * [ ; LUGGAGE, HANDBAGS, BOOK BAGS, FANNY PACKS, ] BACK PACKS, TOTE BAGS, [ CANVAS BAGS, SCHOOL BAGS, WALLETS, PURSES AND DUFFEL BAGS; UMBRELLAS; SLEEPING BAGS, PICTURE FRAMES, AND FURNITURE; ] HAIR BRUSHES *, * [ AND COMBS; LINENS, TOWELS AND BEDSPREADS; ORNAMENTAL NOVELTY PINS AND BUTTONS ; ] DOLLS, DOLL CLOTHING, DOLL ACCESSORIES *, * [ ; ] STUFFED TOY ANIMALS, CLOTHING AND ACCESSORIES FOR STUFFED TOY ANIMALS *, * [ ; ] [ BOARD GAMES, ] TOYS [ AND GAMES ALL ] FOR CHILDREN |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 16, 1998 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 19, 1998 |
| First Use In Commerce Date | Thursday, November 19, 1998 |
| Party Name | AMERICAN GIRL, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | Pleasant Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Party Name | Pleasant Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Party Name | Pleasant Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Event Date | Event Description |
| Tuesday, March 24, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, March 24, 2020 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, March 24, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, March 11, 2020 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Monday, September 30, 2019 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Friday, September 27, 2019 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, August 22, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 22, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 26, 2019 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Thursday, June 20, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 18, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, September 15, 2009 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, September 15, 2009 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, September 3, 2009 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, April 9, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 6, 2006 | CASE FILE IN TICRS |
| Monday, August 29, 2005 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 26, 2005 | ASSIGNED TO PARALEGAL |
| Tuesday, June 21, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, June 21, 2005 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, March 2, 2005 | PAPER RECEIVED |
| Tuesday, October 19, 1999 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 27, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, June 25, 1999 | NOTICE OF PUBLICATION |
| Friday, April 16, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 16, 1999 | USE AMENDMENT ACCEPTED |
| Thursday, April 15, 1999 | NON-FINAL ACTION MAILED |
| Thursday, February 25, 1999 | ASSIGNED TO EXAMINER |
| Thursday, February 11, 1999 | ASSIGNED TO EXAMINER |
| Wednesday, January 20, 1999 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, December 3, 1998 | USE AMENDMENT FILED |