| Serial Number | 97774765 |
| Word Mark | A B E ALTER EGO BRAND CO |
| Filing Date | Tuesday, January 31, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 19, 2024 |
| Registration Number | 7573423 |
| Registration Date | Tuesday, November 19, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 19, 2023 |
| Description of Mark | The mark consists of a scripted "ALTER EGO" located between a fanciful combination of an overlapping "A B" and backwards "E" on top of said "ALTER EGO"; and "BRAND CO" with a cross intersecting the based on the "O" below said "ALTER EGO". |
| Pseudo Mark | ALTER EGO BRAND ALTER EGO BRAND CO |
| Goods and Services | Dresses; Footwear; Hoodies; Pajamas; Pants; Rainwear; Shorts; Sleepwear; Socks; Sweaters; Swimwear; Underwear; Belts for clothing; Bottoms as clothing; Hats; Scarfs; Shirts; Sweat pants; Tops as clothing; Undergarments; Clothing jackets; Clothing jerseys; Sweat shirts; T-shirts |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Personal stylist services, namely, evaluating the physical attributes, lifestyle, and fashion styles of others and recommending clothing and accessories to achieve the personal image desired by the client; Personal wardrobe styling consultancy; Personal wardrobe styling services; Information about personal wardrobe styling services |
| NOT AVAILABLE | "BRAND CO" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 17, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, September 9, 2023 |
| First Use In Commerce Date | Saturday, September 9, 2023 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 17, 2023 |
| Primary Code | 045 |
| First Use Anywhere Date | Saturday, September 9, 2023 |
| First Use In Commerce Date | Saturday, September 9, 2023 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Concord, NC 28027 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Concord, NC 28027 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Concord, NC 28027 |
| Event Date | Event Description |
| Friday, February 3, 2023 | NEW APPLICATION ENTERED |
| Friday, February 17, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 18, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 30, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, October 31, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 31, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 31, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 7, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, November 7, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 7, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 9, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 19, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 19, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, August 12, 2024 | USE AMENDMENT FILED |
| Monday, August 12, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 15, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 15, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, October 17, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 17, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 19, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 19, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 13, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |