| Serial Number | 76977931 |
| Word Mark | 365 EVERYDAY VALUE |
| Filing Date | Friday, March 14, 2003 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, June 7, 2016 |
| Registration Number | 3098712 |
| Registration Date | Tuesday, May 30, 2006 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 16, 2004 |
| Goods and Services | [ Laundry detergent, liquid and dry dishwashing soap, all purpose cleaning preparations, glass cleaning preparations, and essential oil extracts for personal use, hair shampoo, ] skin soap [ , skin and moisturizing lotion, hair conditioners, and bath and shower gels ] |
| Goods and Services | [ Frozen boxed dinners consisting primarily of meat, fish, poultry or vegetables, soups, jams, frozen fruits, frozen vegetables, dried fruit, marmalade, potato and fruit-based snack foods, potato and fruit-based chips, vegetable-based chips, ] processed potatoes, processed vegetables, processed fruits, tomato paste, [ frozen potato dishes, ] processed beans, [ processed nuts, trail snack mix consisting primarily of processed fruits, processed nuts and/or raisins, ] nut butters, [ fruit spreads, ] olive oil, [ canola oil, ] cooking oil, [ canned tuna, ] milk [ , cream, half and half, cream cheese, cheese, yogurt, butter, soy-based food bars ] |
| Goods and Services | [ Fresh and concentrated fruit juices, fresh and concentrated vegetable juices, soft drinks, lemonade, sparkling water, spring water and ] bottled drinking water |
| Indication of Colors claimed | The color(s) green, yellow, blue, and orange, black, and white is/are claimed as a feature of the mark. |
| Goods and Services | [ Candles and charcoal briquettes ] |
| Goods and Services | [ Processed cereals, processed grains, pasta, macaroni and cheese, ready to eat cereal-based food bars, whole grain and dry fruit bars, wheat-based food bars, chocolate-based food bars, corn-based chips, tortilla chips, cheese flavored puffed corn snacks, flour-based chips, crackers, cereal-based snack foods, corn-based snack foods, rice-based snack foods, wheat-based snack foods, cookies, confectionary chips for baking, chocolate chips, pizza, whole grain and dry fruit bars, frozen fruit bars, ice cream, frozen confections, flour, mayonnaise, ] coffee, [ ketchup, relish, vinegar, ] spices, [ natural sweeteners, sauces, pasta sauce, ] processed herbs [ , and tomato sauce ] |
| Goods and Services | [ Plastic food storage containers ] |
| Description of Mark | The mark consists of the colors green, yellow, orange and blue appearing in the four squares depicting the four seasons adjacent to the white numeral "365" in large stylized font, all on a black rectangular background with the words "EVERYDAY VALUE" in smaller, white block letters along the bottom of the rectangular background. |
| Goods and Services | [ Pet food ] |
| Goods and Services | Vitamins, vitamin supplements, mineral supplements, nutritional supplements, herbal supplements, dietary food supplements, nutritional drink mix for use as a [ meal replacement or ] supplement [ , meal replacement powders, nutritional food bars ] |
| Amendment to a Registration/Renewal Certificate | The drawing is amended to appear as follows: PUBLISH NEW CUT. In the statement, Page 2, Column 2, line 5,"black and white" is inserted after "orange". Page 2, Column 2, lines 7-12 are deleted, and "The mark consists of the colors green, yellow, orange and blue appearing in the four squares depicting the four seasons adjacent to the white numeral "365" in large stylized font, all on a black rectangular background with the words "EVERYDAY VALUE" in smaller, white block letters along the bottom of the rectangular background" is inserted. |
| Goods and Services | [ Paper towels, toilet paper, paper napkins, and paper coffee filters ] |
| Goods and Services | [ Wine ] |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, May 31, 1999 |
| First Use In Commerce Date | Monday, May 31, 1999 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 004 |
| First Use Anywhere Date | Sunday, November 30, 1997 |
| First Use In Commerce Date | Sunday, November 30, 1997 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 005 |
| First Use Anywhere Date | Monday, November 30, 1998 |
| First Use In Commerce Date | Monday, November 30, 1998 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 016 |
| First Use Anywhere Date | Tuesday, September 30, 1997 |
| First Use In Commerce Date | Tuesday, September 30, 1997 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, September 25, 2012 |
| Primary Code | 021 |
| First Use Anywhere Date | Monday, October 31, 2005 |
| First Use In Commerce Date | Monday, October 31, 2005 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, February 28, 1997 |
| First Use In Commerce Date | Friday, February 28, 1997 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, February 28, 1997 |
| First Use In Commerce Date | Friday, February 28, 1997 |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, September 25, 2012 |
| Primary Code | 031 |
| First Use Anywhere Date | Sunday, November 30, 1997 |
| First Use In Commerce Date | Sunday, November 30, 1997 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, February 28, 1997 |
| First Use In Commerce Date | Friday, February 28, 1997 |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2003 |
| Primary Code | 033 |
| First Use Anywhere Date | Wednesday, October 31, 2001 |
| First Use In Commerce Date | Wednesday, October 31, 2001 |
| Party Name | AMAZON TECHNOLOGIES, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SEATTLE, WA 98109 |
| Party Name | WHOLE FOODS MARKET IP, L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78703 |
| Party Name | WHOLE FOODS MARKET IP, L.P. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78703 |
| Party Name | WHOLE FOODS MARKET IP, L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78703 |
| Event Date | Event Description |
| Tuesday, September 2, 2003 | ASSIGNED TO EXAMINER |
| Monday, September 22, 2003 | NON-FINAL ACTION MAILED |
| Monday, December 29, 2003 | EXAMINERS AMENDMENT MAILED |
| Friday, January 9, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2004 | NOTICE OF PUBLICATION |
| Monday, March 8, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 16, 2004 | PUBLISHED FOR OPPOSITION |
| Sunday, April 25, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 8, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 8, 2004 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 8, 2004 | SOU EXTENSION 1 FILED |
| Tuesday, December 14, 2004 | SOU EXTENSION 1 GRANTED |
| Thursday, May 5, 2005 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 3, 2005 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 3, 2005 | SOU EXTENSION 2 FILED |
| Friday, June 3, 2005 | SOU EXTENSION 2 GRANTED |
| Wednesday, December 7, 2005 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 7, 2005 | SOU EXTENSION 3 FILED |
| Wednesday, December 7, 2005 | SOU EXTENSION 3 GRANTED |
| Tuesday, December 20, 2005 | PAPER RECEIVED |
| Tuesday, January 17, 2006 | FAX RECEIVED |
| Tuesday, January 24, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 20, 2005 | DIVISIONAL REQUEST RECEIVED |
| Thursday, January 26, 2006 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, January 24, 2006 | USE AMENDMENT FILED |
| Thursday, January 26, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 31, 2006 | NOTICE OF DIVIDED TRADEMARK APPLICATION MAILED |
| Wednesday, February 22, 2006 | SU - NON-FINAL ACTION - WRITTEN |
| Wednesday, February 22, 2006 | NON-FINAL ACTION E-MAILED |
| Friday, March 10, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 10, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 24, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 10, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 14, 2006 | ASSIGNED TO LIE |
| Tuesday, April 18, 2006 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, May 30, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 6, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 24, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 12, 2012 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 25, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 12, 2012 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, September 25, 2012 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, September 26, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, September 2, 2014 | TEAS SECTION 7 REQUEST RECEIVED |
| Friday, September 26, 2014 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Saturday, May 30, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, March 21, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, June 7, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 7, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, June 7, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, June 7, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, June 24, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 12, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 12, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 12, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 30, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, August 20, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, December 2, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 4, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |