@ Trademark

Trademark Overview


On Monday, April 3, 2023, a trademark application was filed for @ with the United States Patent and Trademark Office. The USPTO has given the @ trademark a serial number of 97871116. The federal status of this trademark filing is REGISTERED as of Tuesday, December 16, 2025. This trademark is owned by ALWAYS DO WHAT YOU SHOULD DO LIMITED. The @ trademark is filed in the Leather Products, Clothing & Apparel Products, and Toys & Sporting Goods Products categories with the following description:

Suitcases; Wallets; Attache cases; Back packs; Belt bags; Bum bags; Business card holders in the nature of card cases; Credit card holders; Gym bags; Key cases; Leather straps; Shoulder bags; Sports bags; Straps for luggage; Travelling bags

Beanies; Dresses; Footwear; Hats; Headwear; Hoodies; Pants; Shirts; Shorts; Skirts; Socks; Sweatshirts; Swimwear; Trousers; Belts for clothing; Clothing jackets; Jogging pants; Sports pants; Track pants

Skateboards; Toy vehicles
@

General Information


Serial Number97871116
Word Mark@
Filing DateMonday, April 3, 2023
Status700 - REGISTERED
Status DateTuesday, December 16, 2025
Registration Number8064479
Registration DateTuesday, December 16, 2025
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesSuitcases; Wallets; Attache cases; Back packs; Belt bags; Bum bags; Business card holders in the nature of card cases; Credit card holders; Gym bags; Key cases; Leather straps; Shoulder bags; Sports bags; Straps for luggage; Travelling bags
Goods and ServicesBeanies; Dresses; Footwear; Hats; Headwear; Hoodies; Pants; Shirts; Shorts; Skirts; Socks; Sweatshirts; Swimwear; Trousers; Belts for clothing; Clothing jackets; Jogging pants; Sports pants; Track pants
Description of MarkThe mark consists of a stylized @ symbol encompassed by parallelograms of different sizes resembling rays of sunshine.
Pseudo MarkAT
Goods and ServicesSkateboards; Toy vehicles

Classification Information


International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateThursday, April 27, 2023
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, April 27, 2023
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, April 27, 2023
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameALWAYS DO WHAT YOU SHOULD DO LIMITED
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMount Maunganui 3116
NZ

Party NameALWAYS DO WHAT YOU SHOULD DO LIMITED
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressMount Maunganui 3116
NZ

Party NameALWAYS DO WHAT YOU SHOULD DO LIMITED
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressMount Maunganui 3116
NZ

Trademark Events


Event DateEvent Description
Thursday, April 6, 2023NEW APPLICATION ENTERED
Thursday, April 27, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 28, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, December 28, 2023ASSIGNED TO EXAMINER
Thursday, December 28, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 17, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 6, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 2, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 1, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, October 1, 2024SOU EXTENSION 1 FILED
Tuesday, October 1, 2024SOU EXTENSION 1 GRANTED
Tuesday, October 1, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 2, 2025SOU TEAS EXTENSION RECEIVED
Thursday, April 3, 2025SOU EXTENSION 2 FILED
Thursday, April 3, 2025SOU EXTENSION 2 GRANTED
Thursday, April 3, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 22, 2025TEAS DELETE 1(B) BASIS RECEIVED
Thursday, November 20, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 22, 2025NOTICE OF ALLOWANCE CANCELLED
Friday, November 21, 20251(B) BASIS DELETED; PROCEED TO REGISTRATION
Tuesday, December 16, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, December 16, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED