ZOEVA VIVA LA LASH Trademark
Trademark Overview
On Monday, June 2, 2025, a trademark application was filed for ZOEVA VIVA LA LASH with the United States Patent and Trademark Office. The USPTO has given the ZOEVA VIVA LA LASH trademark a serial number of 79429680. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by ZOEVA Holding GmbH. The ZOEVA VIVA LA LASH trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Eye makeup; mascara; mascara serum; mascara remover; mascara for hair; cosmetics; a make-up kit consisting of mascara products; make-up for eyelashes; cosmetics for eyelashes; false eyelashes; eyelash cosmetics; eyelash serum; eyelash extensions; colored mascara; eyelash dye
General Information
| Serial Number | 79429680 |
| Word Mark | ZOEVA VIVA LA LASH |
| Filing Date | Monday, June 2, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 25, 2025 |
Trademark Statements
| Goods and Services | Eye makeup; mascara; mascara serum; mascara remover; mascara for hair; cosmetics; a make-up kit consisting of mascara products; make-up for eyelashes; cosmetics for eyelashes; false eyelashes; eyelash cosmetics; eyelash serum; eyelash extensions; colored mascara; eyelash dye |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ZOEVA Holding GmbH |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 27 - NOT AVAILABLE |
| Address | DE |
| Party Name | ZOEVA Holding GmbH |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 27 - NOT AVAILABLE |
| Address | DE |
Trademark Events
| Event Date | Event Description |
| Thursday, August 7, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, August 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 21, 2025 | ASSIGNED TO EXAMINER |
| Thursday, October 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTICE OF PUBLICATION |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
