Trademark Overview
On Thursday, May 14, 2026, a trademark application was filed for ZILLOW REWARDS with the United States Patent and Trademark Office. The USPTO has given the ZILLOW REWARDS trademark a serial number of 99824415. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, June 9, 2026. This trademark is owned by MFTB Holdco, Inc.. The ZILLOW REWARDS trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Financial services, namely, providing loyalty points, reward points, rebates, credits, discounts, and other financial incentives in connection with rental, home buying, real estate brokerage, and mortgage lending services; providing reward programs in connection with real estate brokerage and mortgage lending services
Administering customer loyalty, incentive, and award programs in connection with rental, home buying, real estate brokerage, and mortgage lending services; promoting the services of others through the administration of loyalty, incentive, and rewards programs; providing incentive award programs for customers through the issuance and processing of loyalty points, reward points, rebates, credits, discounts, and other incentives redeemable for discounts in connection with rental, home buying, real estate brokerage, and mortgage lending services
