| Serial Number | 98911918 |
| Word Mark | ZETA IDENTITY GRAPH |
| Filing Date | Thursday, December 19, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 5, 2025 |
| Goods and Services | Marketing services, namely, managing advertising, marketing, and promotional campaigns; Business data analysis, namely, providing real-time business intelligence; Business management analysis namely, reporting progress, providing recommendations for identifying and reporting advertising, marketing, and promotional campaign recommendations and opportunities; Data processing services for business purposes of advertising data, namely, gathering, managing, tracking, analyzing and reporting on customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users, and data on consumer responses to advertisements and promotional materials; Data driven marketing analysis services in the nature of analyzing customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users for business purposes, and consumer responses to advertisements and promotional materials to derive behavioral information, intender signals, and data derivatives used to make data- driven decisions and improve marketing strategies; Analyzing business data for optimizing advertising, marketing, and promotional campaigns using artificial intelligence and machine learning to determine insights from proprietary data, first party data, and third party data, optimize marketing efforts, identify business opportunities, generate and personalize marketing content, and manage advertising, marketing, and promotional campaigns |
| Goods and Services | Providing on-line non-downloadable software for managing advertising, marketing, and promotional campaigns; Providing on-line non-downloadable software for reporting progress, providing recommendations, and managing advertising, marketing, and promotional campaigns unique to the user; Providing on-line non-downloadable software for providing alerts, messages, and visual and audible prompts for identifying and reporting advertising, marketing, and promotional campaign recommendations and opportunities unique to the user; Providing on-line non-downloadable software for providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials and for allowing user management of advertising, marketing and promotional campaigns; Providing on-line non-downloadable software that provides users the ability to manage advertising, marketing and promotional campaigns; Providing on-line non-downloadable voice-enabled software that provides users the ability to manage advertising, marketing and promotional campaigns; Providing on-line non-downloadable software for advertising, marketing, and promotional information management |
| NOT AVAILABLE | "IDENTITY GRAPH" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 19, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 19, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Zeta Global Corp. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 US |
| Party Name | Zeta Global Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 US |
| Event Date | Event Description |
| Thursday, December 19, 2024 | NEW APPLICATION ENTERED |
| Thursday, December 19, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 2, 2025 | ASSIGNED TO EXAMINER |
| Thursday, June 5, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, June 5, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, June 5, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 9, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 9, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 9, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 27, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 30, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 5, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 5, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 24, 2026 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, March 24, 2026 | SOU EXTENSION 1 FILED |
| Tuesday, March 24, 2026 | SOU EXTENSION 1 GRANTED |
| Wednesday, March 25, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |