| Serial Number | 90742359 |
| Word Mark | ZERO EXCUSES |
| Filing Date | Friday, May 28, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 6, 2022 |
| Registration Number | 6840854 |
| Registration Date | Tuesday, September 6, 2022 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 1, 2022 |
| Goods and Services | Energy drinks; soft drinks |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 24, 2021 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, March 15, 2021 |
| First Use In Commerce Date | Monday, March 15, 2021 |
| Party Name | ROCKSTAR ENERGY LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BOCA RATON, FL 33431 |
| Party Name | CELSIUS BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BOCA RATON, FL 33431 |
| Party Name | PEPSICO, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | PEPSICO, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | PEPSICO, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Event Date | Event Description |
| Tuesday, June 1, 2021 | NEW APPLICATION ENTERED |
| Tuesday, August 24, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 18, 2022 | ASSIGNED TO EXAMINER |
| Friday, January 21, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 9, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 1, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 1, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 26, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, June 23, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Monday, July 18, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, June 23, 2022 | USE AMENDMENT FILED |
| Thursday, July 21, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, July 29, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, July 30, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 6, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 6, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, September 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 2, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 2, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, December 2, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 2, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 2, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |