| Serial Number | 90390850 |
| Word Mark | ZEFR |
| Filing Date | Thursday, December 17, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 22, 2022 |
| Registration Number | 6680863 |
| Registration Date | Tuesday, March 22, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 20, 2021 |
| Goods and Services | Advertising services, namely, targeting advertising based on contextual data; Customer retention services, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer acquisition services, namely, marketing and advertising services for the acquisition of new customers; Advertising services, namely, determining brand suitability; Brand positioning services; Brand development and evaluation services in the field of online entertainment; Brand suitability targeting; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Advertising services, namely, content targeting; Advertising services, namely, video content targeting; Advertising services, namely, search content targeting; Advertising services, namely, content targeting for online media |
| Goods and Services | Software as a service (SAAS) services featuring software for targeting advertising based on contextual data; Software as a service (SAAS) services featuring software for customer retention services; Software as a service (SAAS) services featuring software for customer acquisition services; Software as a service (SAAS) services featuring software for determining brand suitability; Design and implementation of software and technology solutions for the purpose of media authentication and tracking, and brand monitoring and protection, to protect against misappropriation, and to ensure the integrity of genuine media; Software as a service (SAAS) services featuring software for brand management; Software as a service (SAAS) services featuring software for content targeting; Software as a service (SAAS) services featuring software for multimedia publishing services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, February 27, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, January 1, 2022 |
| First Use In Commerce Date | Saturday, January 1, 2022 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, February 27, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, January 1, 2022 |
| First Use In Commerce Date | Saturday, January 1, 2022 |
| Party Name | ZEFR, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90066 |
| Party Name | ZEFR, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90066 |
| Party Name | ZEFR, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90066 |
| Event Date | Event Description |
| Tuesday, March 22, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 18, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, February 17, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, February 16, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 28, 2022 | USE AMENDMENT FILED |
| Tuesday, February 15, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 28, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 14, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 20, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 20, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 30, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 10, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 10, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 10, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 10, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 10, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 10, 2021 | ASSIGNED TO EXAMINER |
| Saturday, February 27, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, December 21, 2020 | NEW APPLICATION ENTERED IN TRAM |