| Serial Number | 86983719 |
| Word Mark | YSB NOW |
| Filing Date | Thursday, July 16, 2015 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 24, 2018 |
| Registration Number | 5454106 |
| Registration Date | Tuesday, April 24, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 21, 2016 |
| Goods and Services | Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; Entertainment services, namely, live virtual personal appearances by music, movie, fashion, sports and social media celebrities; Providing information and news commentary over the Internet in the fields of celebrities, sports, pop culture, fitness, and entertainment; Providing a website featuring non-downloadable videos and multimedia content featuring celebrity news and interviews, sports, fashion, pop culture, food, beauty, fitness, lifestyle, shopping, entertainment, and travel, accessible by audio, video and computer networks; Online journals, namely, blogs featuring positive views, role models, empowering messages, insights into trends, interviews, and news and information in the fields of celebrities, sports, fashion, pop culture, food, beauty, fitness, lifestyle, shopping, entertainment, and travel; Providing an interactive website for users to play online games of skill and interact with website content and thereby earn points redeemable for access to exclusive content, coupons, rebates, discounts and special offerings on goods and/or services provided by website sponsors; Non-downloadable software for aggregating news and information from social media feeds and presenting it in on a single website |
| Description of Mark | The mark consists of the term "YSB" and the word "NOW," in white lettering comprised of dots, with "YSB" appearing directly above "NOW," inside a magenta solid-colored heart with a yellow, wavy border. |
| Indication of Colors claimed | The color(s) magenta, white, yellow is/are claimed as a feature of the mark. |
| Goods and Services | Promoting the goods and services of others by providing an interactive web site featuring links to the retail web sites of others; Promoting the goods and services of others by providing a website featuring coupons, rebates, reviews, links to the retail websites of others, and discount information; Advertising, marketing and promotion services; Advertising and marketing consultancy; Arranging and conducting incentive reward programs to promote the sale of a wide variety of goods and services of others, to preteen and teen girls; Consumer strategy business consulting, namely, using analytic models for the understanding and predicting of consumer and retail market trends and actions; Providing a website to promote positive self-image and reinforce positive lifestyle choices for preteen and teen girls |
| Goods and Services | Providing information and news commentary in the field of lifestyle wellness |
| Goods and Services | Providing customized on-line web pages and data feeds featuring user-defined information, namely, content sourced from social media and third party blogs and websites; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, identify positive role models, obtain positive lifestyle information and advice, encounter empowering messages, form virtual communities, and engage in social networking in the fields of celebrity news, sports, fashion, pop culture, food, beauty, fitness, lifestyle, shopping, entertainment, and travel; Providing a website featuring on-line non-downloadable software for creating and managing user-generated profiles, images, videos and information, searchable databases of images and information, allowing for multi-user personalization and arrangement of the images and information, and uploading and manipulating user-generated content; Computer services, namely, creating an on-line virtual environment for celebrities and sports stars to present favorite lifestyle items such as clothing, makeup, food, restaurants, and vacation destinations to users; Platform as a service (PAAS) featuring computer software platform for online talent management which uses content-based data analytics to identify advertising opportunities and then match talent with potential sponsors and fanbase |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 22, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 30, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 22, 2015 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, September 30, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2015 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 22, 2015 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, September 30, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2015 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 26, 2016 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, September 30, 2015 |
| First Use In Commerce Date | Wednesday, September 30, 2015 |
| Party Name | YSBNow Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Bedminster, NJ 07921 |
| Party Name | YSBNow Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Bedminster, NJ 07921 |
| Party Name | YSBNow Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bedminster, NJ 07921 |
| Event Date | Event Description |
| Monday, April 24, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 24, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 21, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 20, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, March 2, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 2, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, March 1, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 16, 2018 | USE AMENDMENT FILED |
| Thursday, March 1, 2018 | SOU EXTENSION 3 GRANTED |
| Friday, February 16, 2018 | SOU EXTENSION 3 FILED |
| Thursday, March 1, 2018 | DIVISIONAL PROCESSING COMPLETE |
| Friday, February 16, 2018 | DIVISIONAL REQUEST RECEIVED |
| Friday, February 23, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, February 16, 2018 | TEAS REQUEST TO DIVIDE RECEIVED |
| Friday, February 16, 2018 | TEAS EXTENSION RECEIVED |
| Friday, February 16, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, August 17, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, August 15, 2017 | SOU EXTENSION 2 GRANTED |
| Tuesday, August 15, 2017 | SOU EXTENSION 2 FILED |
| Tuesday, August 15, 2017 | TEAS EXTENSION RECEIVED |
| Tuesday, February 14, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, February 10, 2017 | SOU EXTENSION 1 GRANTED |
| Friday, February 10, 2017 | SOU EXTENSION 1 FILED |
| Friday, February 10, 2017 | TEAS EXTENSION RECEIVED |
| Tuesday, August 16, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 21, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 21, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 1, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 16, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 26, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 25, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 25, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 10, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 10, 2016 | NON-FINAL ACTION E-MAILED |
| Thursday, March 10, 2016 | NON-FINAL ACTION WRITTEN |
| Saturday, February 20, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, February 19, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 19, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, October 31, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, October 31, 2015 | NON-FINAL ACTION E-MAILED |
| Saturday, October 31, 2015 | NON-FINAL ACTION WRITTEN |
| Monday, October 26, 2015 | ASSIGNED TO EXAMINER |
| Thursday, July 23, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, July 22, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 20, 2015 | NEW APPLICATION ENTERED |