YOURSELF BUT BETTER Trademark

Trademark Overview


On Monday, May 13, 2013, a trademark application was filed for YOURSELF BUT BETTER with the United States Patent and Trademark Office. The USPTO has given the YOURSELF BUT BETTER trademark a serial number of 85929778. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 20, 2022. This trademark is owned by IT COSMETICS, LLC. The YOURSELF BUT BETTER trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Make-up; Non-medicated skin care preparations
yourself but better

General Information


Serial Number85929778
Word MarkYOURSELF BUT BETTER
Filing DateMonday, May 13, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 20, 2022
Registration Number4851634
Registration DateTuesday, November 10, 2015
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 6, 2013

Trademark Statements


Goods and ServicesCosmetics; Make-up; Non-medicated skin care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 20, 2022
Primary Code003
First Use Anywhere DateMonday, March 23, 2015
First Use In Commerce DateMonday, March 23, 2015

Trademark Owner History


Party NameL'OREAL USA CREATIVE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameIT COSMETICS, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Party NameIT COSMETICS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Party NameIT COSMETICS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Trademark Events


Event DateEvent Description
Friday, May 20, 2022CANCELLED SEC. 8 (6-YR)
Tuesday, November 10, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, August 27, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 27, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 5, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 7, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 10, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, November 10, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, October 6, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, October 5, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 30, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 30, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 29, 2015ASSIGNED TO LIE
Monday, September 14, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 26, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, April 16, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 16, 2015NON-FINAL ACTION E-MAILED
Thursday, April 16, 2015SU - NON-FINAL ACTION - WRITTEN
Wednesday, April 8, 2015STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 31, 2015USE AMENDMENT FILED
Tuesday, March 31, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, September 25, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 24, 2014SOU EXTENSION 2 GRANTED
Monday, September 22, 2014SOU EXTENSION 2 FILED
Monday, September 22, 2014TEAS EXTENSION RECEIVED
Tuesday, March 18, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, March 16, 2014SOU EXTENSION 1 GRANTED
Wednesday, February 19, 2014SOU EXTENSION 1 FILED
Friday, March 14, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 19, 2014TEAS EXTENSION RECEIVED
Tuesday, October 1, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 6, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 6, 2013PUBLISHED FOR OPPOSITION
Wednesday, July 17, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, June 27, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 27, 2013ASSIGNED TO EXAMINER
Monday, May 20, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, May 16, 2013NEW APPLICATION ENTERED IN TRAM