YOU'RE #1 Trademark

Trademark Overview


On Monday, October 1, 1990, a trademark application was filed for YOU'RE #1 with the United States Patent and Trademark Office. The USPTO has given the YOU'RE #1 trademark a serial number of 74101865. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 12, 2016. This trademark is owned by BENEFIT CONSULTANTS, INC.. The YOU'RE #1 trademark is filed in the Insurance & Financial Services category with the following description:

developing and administering insurance programs for credit unions

General Information


Serial Number74101865
Word MarkYOU'RE #1
Filing DateMonday, October 1, 1990
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 12, 2016
Registration Number1761659
Registration DateTuesday, March 30, 1993
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 5, 1993

Trademark Statements


Goods and Servicesdeveloping and administering insurance programs for credit unions
Pseudo Markyou are number 1

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 12, 2016
Primary Code036
First Use Anywhere DateFriday, April 20, 1990
First Use In Commerce DateFriday, April 20, 1990

Trademark Owner History


Party NameAFFINION BENEFITS GROUP, LLC
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressFRANKLIN, TN 37067

Party NameAFFINION PUBLISHING, INC.
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89135

Party NameCENDANT PUBLISHING, INC.
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89135

Party NameBENEFIT CONSULTANTS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Carlos, CA 94070

Party NameBENEFIT CONSULTANTS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Carlos, CA 94070

Party NameBENEFIT CONSULTANTS, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Carlos, CA 94070

Trademark Events


Event DateEvent Description
Wednesday, May 17, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 12, 2016CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, January 2, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 29, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 21, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 29, 2008CASE FILE IN TICRS
Saturday, May 3, 2003REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, May 3, 2003REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 11, 2003REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, February 11, 2003PAPER RECEIVED
Wednesday, September 30, 1998REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, July 6, 1998REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, March 30, 1993REGISTERED-PRINCIPAL REGISTER
Tuesday, January 5, 1993PUBLISHED FOR OPPOSITION
Friday, December 4, 1992NOTICE OF PUBLICATION
Monday, October 26, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 15, 1992EXAMINER'S AMENDMENT MAILED
Wednesday, October 14, 1992PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, October 6, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 28, 1992EX PARTE APPEAL-INSTITUTED
Tuesday, May 26, 1992CONTINUATION OF FINAL REFUSAL MAILED
Monday, April 6, 1992CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 14, 1992FINAL REFUSAL MAILED
Wednesday, November 13, 1991CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 30, 1991NON-FINAL ACTION MAILED
Monday, March 18, 1991ASSIGNED TO EXAMINER