YOUR TOMORROW. OUR PRIORITY. Trademark

Trademark Overview


On Monday, July 29, 2024, a trademark application was filed for YOUR TOMORROW. OUR PRIORITY. with the United States Patent and Trademark Office. The USPTO has given the YOUR TOMORROW. OUR PRIORITY. trademark a serial number of 98670970. The federal status of this trademark filing is REGISTERED as of Tuesday, October 14, 2025. This trademark is owned by Lincoln National Corporation. The YOUR TOMORROW. OUR PRIORITY. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting and administration services of life insurance, disability insurance, dental insurance, accident insurance, critical illness insurance, and health insurance; annuity underwriting and administration services; annuity services, namely, account and investment administration; insurance services, namely, administration and management of annuity contracts and consultation in the field of developing annuity products for others; insurance services, namely, administration of vision insurance; establishing mutual funds for others; providing employee benefit programs concerning insurance and finance, namely, deferred compensation for private, public and tax exempt employers and their employees; individual retirement account services for individual retirement
your tomorrow. our priority.

General Information


Serial Number98670970
Word MarkYOUR TOMORROW. OUR PRIORITY.
Filing DateMonday, July 29, 2024
Status700 - REGISTERED
Status DateTuesday, October 14, 2025
Registration Number7980747
Registration DateTuesday, October 14, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 11, 2025

Trademark Statements


Pseudo MarkYOUR TOMORROW OUR PRIORITY
Certificate of Correction for RegistrationIn the statement, line 4 "financial and" should be deleted, line 7 "financial and" should be deleted, line 8 "investment" should be deleted, line 9 "financial" should be deleted, line 10 "financial" should be deleted, line 11 is deleted, line 12 "financial planning and investment advisory" is deleted, line 13 is deleted, line 14 "namely, investment consultation and advice" should be deleted, and "investment" should be deleted, line 15 "administration of" should be deleted, line 16 "benefit plans" should be deleted.
Goods and ServicesInsurance services, namely, underwriting and administration services of life insurance, disability insurance, dental insurance, accident insurance, critical illness insurance, and health insurance; annuity underwriting and administration services; annuity services, namely, account and investment administration; insurance services, namely, administration and management of annuity contracts and consultation in the field of developing annuity products for others; insurance services, namely, administration of vision insurance; establishing mutual funds for others; providing employee benefit programs concerning insurance and finance, namely, deferred compensation for private, public and tax exempt employers and their employees; individual retirement account services for individual retirement

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 29, 2024
Primary Code036
First Use Anywhere DateTuesday, September 17, 2024
First Use In Commerce DateTuesday, September 17, 2024

Trademark Owner History


Party NameLincoln National Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRadnor, PA 19087
US

Party NameLincoln National Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRadnor, PA 19087
US

Party NameLincoln National Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRadnor, PA 19087
US

Trademark Events


Event DateEvent Description
Monday, July 29, 2024NEW APPLICATION ENTERED
Tuesday, September 17, 2024TEAS AMENDMENT OF USE RECEIVED
Tuesday, September 17, 2024USE AMENDMENT FILED
Tuesday, September 17, 2024AMENDMENT TO USE PROCESSING COMPLETE
Thursday, February 13, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 14, 2025ASSIGNED TO EXAMINER
Friday, February 14, 2025EXAMINERS AMENDMENT -WRITTEN
Friday, February 14, 2025EXAMINERS AMENDMENT E-MAILED
Friday, February 14, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 14, 2025EXAMINER'S AMENDMENT ENTERED
Friday, February 14, 2025USE AMENDMENT ACCEPTED
Friday, February 14, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 5, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 11, 2025PUBLISHED FOR OPPOSITION
Tuesday, March 11, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 8, 2025EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, September 3, 2025TEAS POST PUBLICATION AMENDMENT RECEIVED
Thursday, September 18, 2025EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Thursday, October 9, 2025ASSIGNED TO PETITION STAFF
Saturday, October 11, 2025POST PUBLICATION AMENDMENT – NOT ENTERED
Tuesday, October 14, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, October 14, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Monday, November 10, 2025TEAS SECTION 7 REQUEST RECEIVED
Thursday, February 19, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 23, 2026CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, March 17, 2026NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED