| Serial Number | 97539321 |
| Word Mark | YOUR GUIDE TO THE WILD |
| Filing Date | Monday, August 8, 2022 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, September 12, 2023 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 18, 2023 |
| Goods and Services | Providing on-line non-downloadable, electronic publications in the nature of articles, booklets, internet blogs, white papers, and guides in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management and information, advisory and consultancy services relating to such services; education services, namely, providing classes, seminars, workshops in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management and information, advisory and consultancy services relating to such services; providing of business training in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management and information, advisory and consultancy services relating to such services; entertainment services in the nature of organizing social entertainment events, online and in-person, for the purpose of customer appreciation and information, advisory and consultancy services relating to such services |
| Goods and Services | Downloadable computer software for managing social media, publishing on social media, advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis; downloadable computer software platforms for managing social media, publishing on social media, advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis; downloadable computer software platforms for providing information relating to customer relations management, marketing, sales, human resources, information technology, professional training and education, all in the fields of the internet, social network management and publication, digital marketing, sales and public relations; computer network servers, adapters, and switches; downloadable computer software for the collection, analysis, storage, management and manipulation of statistical data relating to social media management, publishing on social media, advertising via social media, social media user engagement, creating and managing digital marketing campaigns and social media user account analysis; downloadable software and software applications to enable transmission, access, uploading, posting, showing, displaying, tagging, blogging, sharing and providing of data and information, namely, text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music, video clips, online blog journals, web links over the internet, global computer networks, and cellular networks and mobile networks; downloadable computer software used to enhance the capabilities and features of downloadable computer software and non-downloadable online software; downloadable software in the nature of a mobile application for social media management, publishing on social media and advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis; electronic downloadable publications in the nature of articles, booklets, internet blogs, white papers, and guides in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management |
| Goods and Services | Providing access to telecommunication networks for the purpose of enabling individuals to send and receive messages via email, instant message or a website on the internet in the field of general interest and information, advisory and consultancy services relating to such services; chatroom services for social networking and information, advisory and consultancy services relating to such service; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest and information, advisory and consultancy services relating to such services; electronic transmission of messages and data via the Internet, namely, electronic transmission of text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music, video clips and instant messages and information, advisory and consultancy services relating to such services |
| Goods and Services | Business management; customer service management for others; customer relationship management; online advertising services for others provided via the Internet; dissemination of advertising for others via the internet; advertising and marketing services for others via social media platforms; online advertising and marketing services for others; developing promotional campaigns for businesses for others; online business networking services, namely, an online service for connecting social network users with businesses; business management services, namely, providing information, data asset and identity management services; compilation and management of computerized databases and business management consulting services related thereto; business management services, namely, providing customer relationship management services and sales support management services; business management consulting services relating to customer relationship management, sales support management, and marketing automation; business advice and analysis of markets; consumer research; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; providing business marketing information; business, marketing and public relations consulting, and statistical evaluation of marketing data; business management analysis, business research, and business information services; analysis of advertising response; business marketing consulting services; business consultation and management regarding marketing activities and launching of new products; business monitoring and consulting services, namely, tracking users and advertising of others to provide strategy, insight, marketing guidance and for analyzing, understanding and predicting consumer behavior and market trends; market research services that monitor, aggregate and analyze messages posted by consumers on the internet; monitoring social media for business purposes, namely, social media monitoring online for marketing and brand reputation; providing an on-line commercial information directory on the internet relating to virtual communities, classifieds, and social networking; development of marketing strategies and concepts; provision of business advice in the field of marketing using marketing software tools to increase a user's knowledge of customer needs and its competitors' products and services, pricing, advertising strategy and sales strategy; business information in the fields of advertising, marketing, and business management consulting and advisory services provided via a website; business information in the field of market research services that monitor, aggregate and analyze messages posted by consumers on the internet provided via a website; information, advisory and consultancy services relating to the aforesaid service |
| Goods and Services | Online social networking services provided through a community website which allows users to exchange ideas in topics of social, educational, political, cultural, and general interest and to engage in social networking and information, advisory and consultancy services relating to such services; providing a social networking website on the internet for entertainment purposes and information, advisory and consultancy services relating to such services; on-line social networking services and information, advisory and consultancy services relating to such services |
| Goods and Services | Software as a service (SAAS) services featuring software for connecting social network users over the internet, global computer networks, and cellular networks and mobile networks; software as a service (SAAS) services featuring software for facilitating online advertising and promotion for others, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior; design and development of computer simulation models based on computer programs for others in the field of social media crises; design and development of computer software for cloud storage of data; design and development of marketing computer software for enabling third parties to manage multiple accounts on services operated by social networking services, track link statistics and monitor branding and keyword mentions made on social networking websites; application service provider services featuring application programming interface (API) software for shortening uniform resource locators and website links; application service provider services featuring application programming interface (API) software for use in analyzing social media usage data and monitoring social media platforms and content generated by users to derive and provide real-time business intelligence regarding market trends, consumer demographics and consumer behavior; application service provider services featuring application programming interface (API) software to enable uploading, posting, displaying, tagging, blogging, sharing and providing of data and information, namely, text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music and video clips over the internet, global computer networks, and cellular networks and mobile networks; online hosted computer services, namely, designing, developing, customizing, and maintaining computer software applications for others and consulting services related thereto; computer services, namely, hosting online web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions; designing customized web pages for others featuring user-defined information and user-defined personal profiles, developing customized web pages featuring user-defined information and user- defined personal profiles; providing use of software applications through a website, namely, providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the field of marketing, promotion, sales, customer information, customer relationship management, sales support and employee efficiency and providing temporary use of online non-downloadable software to facilitate communicating among peer professionals in the advertising, marketing and business services fields, and for customizing computer application user interfaces; hosting of a website relating to marketing software tools for users to use in order to increase their knowledge of customer needs and its competitors' products and services, pricing, advertising strategy and sales strategy; technical support services, namely, troubleshooting of computer software problems; information, advisory and consultancy services relating to the aforesaid services |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 12, 2022 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hootsuite Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Vancouver, BC V5T4L1 CA |
| Party Name | Hootsuite Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Vancouver, BC V5T4L1 CA |
| Event Date | Event Description |
| Tuesday, September 12, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 18, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 28, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, June 14, 2023 | ELECTRONIC RECORD REVIEW COMPLETE |
| Friday, June 9, 2023 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Wednesday, June 7, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 1, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 1, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 1, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, May 31, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, May 31, 2023 | FINAL REFUSAL E-MAILED |
| Wednesday, May 31, 2023 | FINAL REFUSAL WRITTEN |
| Wednesday, May 10, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 27, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 27, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, April 27, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 26, 2023 | ASSIGNED TO EXAMINER |
| Friday, August 12, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 11, 2022 | NEW APPLICATION ENTERED |