| Serial Number | 87847010 |
| Word Mark | YOUR FIRST FOCUS |
| Filing Date | Friday, March 23, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Monday, May 19, 2025 |
| Registration Number | 5535926 |
| Registration Date | Tuesday, August 7, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 22, 2018 |
| Goods and Services | Educational services, namely, online training courses, online seminars, online coaching, and motivational speaking on the topics of executive leadership, emotional Intelligence, executive coaching, management, teamwork, communications, peak performance, positive psychology, and succession planning |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 30, 2018 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, November 21, 2017 |
| First Use In Commerce Date | Saturday, January 6, 2018 |
| Party Name | TRUE NORTH LEADERSHIP, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93111 |
| Party Name | TRUE NORTH LEADERSHIP, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93111 |
| Party Name | TRUE NORTH LEADERSHIP, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93111 |
| Event Date | Event Description |
| Wednesday, April 18, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 27, 2018 | NEW APPLICATION ENTERED |
| Friday, March 30, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 18, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 2, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 22, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 22, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 7, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, March 17, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 17, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 17, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 17, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, March 17, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 17, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, August 7, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 8, 2023 | TEAS SECTION 8 RECEIVED |
| Tuesday, November 21, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 21, 2023 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Monday, May 19, 2025 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Monday, May 19, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, May 19, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |