YOU LIVED IT. WE PLAY IT! Trademark
Trademark Overview
On Thursday, June 1, 2023, a trademark application was filed for YOU LIVED IT. WE PLAY IT! with the United States Patent and Trademark Office. The USPTO has given the YOU LIVED IT. WE PLAY IT! trademark a serial number of 98023166. The federal status of this trademark filing is REGISTERED as of Tuesday, June 25, 2024. This trademark is owned by Saga Communications, Inc.. The YOU LIVED IT. WE PLAY IT! trademark is filed in the Communication Services category with the following description:
Radio broadcasting
General Information
| Serial Number | 98023166 |
| Word Mark | YOU LIVED IT. WE PLAY IT! |
| Filing Date | Thursday, June 1, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 25, 2024 |
| Registration Number | 7426415 |
| Registration Date | Tuesday, June 25, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 9, 2024 |
Trademark Statements
| Goods and Services | Radio broadcasting |
Classification Information
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 5, 2023 |
| Primary Code | 038 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
Trademark Owner History
| Party Name | Saga Communications, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Grosse Pointe Farms, MI 48236 |
| Party Name | Saga Communications, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Grosse Pointe Farms, MI 48236 |
| Party Name | Saga Communications, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Grosse Pointe Farms, MI 48236 |
Trademark Events
| Event Date | Event Description |
| Monday, June 5, 2023 | NEW APPLICATION ENTERED |
| Wednesday, July 5, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 23, 2024 | ASSIGNED TO EXAMINER |
| Friday, March 1, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 1, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 1, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 1, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 20, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 25, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, April 9, 2024 | PUBLISHED FOR OPPOSITION |
| Monday, March 4, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |