YOU KNOW YOU'RE NOT THE FIRST, BUT DO YOU REALLY CARE? Trademark

Trademark Overview


On Monday, September 16, 2024, a trademark application was filed for YOU KNOW YOU'RE NOT THE FIRST, BUT DO YOU REALLY CARE? with the United States Patent and Trademark Office. The USPTO has given the YOU KNOW YOU'RE NOT THE FIRST, BUT DO YOU REALLY CARE? trademark a serial number of 98753497. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 8, 2025. This trademark is owned by Forge Truck Centers LLC. The YOU KNOW YOU'RE NOT THE FIRST, BUT DO YOU REALLY CARE? trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Construction & Repair Services, and Transportation & Storage Services categories with the following description:

Rental and lease of vehicles, commercial vehicles and trailers

Maintenance of vehicles, commercial vehicles and trailers

Providing information about financing of vehicles, commercial vehicles and trailers and financial valuation of vehicles, commercial vehicles and trailers via the internet

Advertising services, namely, providing advertising services for others featuring the distribution of promotional materials via the internet for vehicle, commercial vehicle and trailer sales, leases, rental and financing, said materials encompassing information about vehicle, commercial vehicle and trailer prices and features; providing consumer information about vehicles, commercial vehicles and trailers via the internet relating to vehicles, commercial vehicles and trailers for sale, rental and lease; providing an online searchable database featuring consumer information in the vehicle, commercial vehicle and trailer industry; vehicle, commercial truck and trailer dealerships
you know you're not the first, but do you really care?

General Information


Serial Number98753497
Word MarkYOU KNOW YOU'RE NOT THE FIRST, BUT DO YOU REALLY CARE?
Filing DateMonday, September 16, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, July 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 8, 2025

Trademark Statements


Goods and ServicesRental and lease of vehicles, commercial vehicles and trailers
Pseudo MarkYOU KNOW YOU ARE NOT THE FIRST BUT DO YOU REALLY CARE
Goods and ServicesMaintenance of vehicles, commercial vehicles and trailers
Goods and ServicesProviding information about financing of vehicles, commercial vehicles and trailers and financial valuation of vehicles, commercial vehicles and trailers via the internet
Goods and ServicesAdvertising services, namely, providing advertising services for others featuring the distribution of promotional materials via the internet for vehicle, commercial vehicle and trailer sales, leases, rental and financing, said materials encompassing information about vehicle, commercial vehicle and trailer prices and features; providing consumer information about vehicles, commercial vehicles and trailers via the internet relating to vehicles, commercial vehicles and trailers for sale, rental and lease; providing an online searchable database featuring consumer information in the vehicle, commercial vehicle and trailer industry; vehicle, commercial truck and trailer dealerships

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 16, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 16, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateMonday, September 16, 2024
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, September 16, 2024
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameForge Truck Centers LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHinckley, IL 60520

Party NameForge Truck Centers LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHinckley, IL 60520

Trademark Events


Event DateEvent Description
Monday, September 16, 2024NEW APPLICATION ENTERED
Monday, March 24, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 26, 2025NON-FINAL ACTION WRITTEN
Wednesday, March 26, 2025NON-FINAL ACTION E-MAILED
Wednesday, March 26, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, June 7, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, June 7, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, June 7, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 2, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 8, 2025PUBLISHED FOR OPPOSITION
Tuesday, July 8, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sunday, June 8, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 25, 2025ASSIGNED TO EXAMINER