| Serial Number | 99037264 |
| Word Mark | YOU DESERVE THE FINEST |
| Filing Date | Tuesday, February 11, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, November 24, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 27, 2025 |
| Goods and Services | On-line retail store services featuring cosmetic preparations for body care, body and beauty care cosmetics, perfume, fragranced body care preparations, namely, body oil, body lotion, body cream, body mist, deodorant, body wash, body scrub, scalp scrub, hair mist, bath salt, cosmetic preparations for skin care, sunscreen, hand cream, cosmetic hand creams, non-medicated lip care preparations, bar soap, toiletry bags sold empty, towels, pillowcases, bed sheets, bed sheet sets, robes, bath robes, candles, hand-operated brush used to clean, smooth, and exfoliate skin; Retail store services featuring cosmetic preparations for body care, body and beauty care cosmetics, perfume, fragranced body care preparations, namely, body oil, body lotion, body cream, body mist, deodorant, body wash, body scrub, scalp scrub, hair mist, bath salt, cosmetic preparations for skin care, sunscreen, hand cream, cosmetic hand creams, non-medicated lip care preparations, bar soap, toiletry bags sold empty, towels, pillowcases, bed sheets, bed sheet sets, robes, bath robes, candles, hand-operated brush used to clean, smooth, and exfoliate skin |
| Goods and Services | Cosmetic preparations for body care; Body and beauty care cosmetics; Perfume; Fragranced body care preparations, namely, body oil, body lotion, body cream, body mist, deodorant for personal use, body wash, body scrub, non-medicated scalp scrub, non-medicated hair mist, cosmetic bath salt; Cosmetic preparations for skin care; Sunscreen; Hand cream; Cosmetic hand creams; Non-medicated lip care preparations; Bar soap |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 11, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SG COLLECTIVE LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10005 |
| Party Name | SG COLLECTIVE LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10013 |
| Event Date | Event Description |
| Tuesday, February 11, 2025 | NEW APPLICATION ENTERED |
| Tuesday, February 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, April 29, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 29, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 29, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 29, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, April 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 21, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 27, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 27, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 22, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, November 24, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, November 24, 2025 | SOU EXTENSION 1 FILED |
| Monday, November 24, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, November 25, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |