YOU DESERVE IT! Trademark
Trademark Overview
On Thursday, July 19, 2012, a trademark application was filed for YOU DESERVE IT! with the United States Patent and Trademark Office. The USPTO has given the YOU DESERVE IT! trademark a serial number of 85681742. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 5, 2020. This trademark is owned by Allstate Insurance Company. The YOU DESERVE IT! trademark is filed in the Advertising, Business and Retail Services category with the following description:
consumer loyalty services for commercial, promotional and/or advertising purposes, namely, enhanced insurance benefit incentive program
General Information
| Serial Number | 85681742 |
| Word Mark | YOU DESERVE IT! |
| Filing Date | Thursday, July 19, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 5, 2020 |
| Registration Number | 4394897 |
| Registration Date | Tuesday, September 3, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2013 |
Trademark Statements
| Goods and Services | consumer loyalty services for commercial, promotional and/or advertising purposes, namely, enhanced insurance benefit incentive program |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 31, 2011 |
| First Use In Commerce Date | Wednesday, August 31, 2011 |
Trademark Owner History
| Party Name | Allstate Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
| Party Name | Allstate Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
| Party Name | Allstate Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Northbrook, IL 60062 |
Trademark Events
| Event Date | Event Description |
| Friday, June 5, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, September 3, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 13, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 13, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 3, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 18, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 29, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 14, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, May 14, 2013 | ASSIGNED TO LIE |
| Monday, May 6, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 3, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 3, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 3, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, November 6, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 6, 2012 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 6, 2012 | NON-FINAL ACTION WRITTEN |
| Monday, November 5, 2012 | ASSIGNED TO EXAMINER |
| Thursday, July 26, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, July 23, 2012 | NEW APPLICATION ENTERED IN TRAM |
