YOU CAN'T CHANGE WHAT YOU CAN'T MEASURE Trademark
Trademark Overview
On Saturday, October 11, 2025, a trademark application was filed for YOU CAN'T CHANGE WHAT YOU CAN'T MEASURE with the United States Patent and Trademark Office. The USPTO has given the YOU CAN'T CHANGE WHAT YOU CAN'T MEASURE trademark a serial number of 99438375. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, April 7, 2026. This trademark is owned by Best Thinking Inc. The YOU CAN'T CHANGE WHAT YOU CAN'T MEASURE trademark is filed in the Education & Entertainment Services category with the following description:
Educational services, namely, providing classes in the field of health and nutrition
General Information
| Serial Number | 99438375 |
| Word Mark | YOU CAN'T CHANGE WHAT YOU CAN'T MEASURE |
| Filing Date | Saturday, October 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, April 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 7, 2026 |
Trademark Statements
| Goods and Services | Educational services, namely, providing classes in the field of health and nutrition |
| Pseudo Mark | YOU CANNOT CHANGE WHAT YOU CANNOT MEASURE |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 11, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Best Thinking Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cary, NC 27519-8404
US |
| Party Name | Best Thinking Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cary, NC 27519-8404
US |
Trademark Events
| Event Date | Event Description |
| Saturday, October 11, 2025 | NEW APPLICATION ENTERED |
| Saturday, October 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, February 26, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 2, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, March 2, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, March 2, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 5, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 5, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 5, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
