YOU ARE WHAT YOU EAT. CHOOSE WISELY. Trademark
Trademark Overview
On Thursday, March 3, 2016, a trademark application was filed for YOU ARE WHAT YOU EAT. CHOOSE WISELY. with the United States Patent and Trademark Office. The USPTO has given the YOU ARE WHAT YOU EAT. CHOOSE WISELY. trademark a serial number of 86927676. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, April 25, 2023. This trademark is owned by The New Primal, LLC. The YOU ARE WHAT YOU EAT. CHOOSE WISELY. trademark is filed in the Meat & Processed Food Products category with the following description:
Dried meat; Jerky
General Information
| Serial Number | 86927676 |
| Word Mark | YOU ARE WHAT YOU EAT. CHOOSE WISELY. |
| Filing Date | Thursday, March 3, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, April 25, 2023 |
| Registration Number | 5062996 |
| Registration Date | Tuesday, October 18, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 2, 2016 |
Trademark Statements
| Goods and Services | Dried meat; Jerky |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 9, 2016 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, April 30, 2015 |
| First Use In Commerce Date | Thursday, April 30, 2015 |
Trademark Owner History
| Party Name | The New Primal, Inc |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Daniel Island, SC 29492 |
| Party Name | The New Primal, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charleston, SC 29492 |
| Party Name | The New Primal, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | North Charleston, SC 29405 |
| Party Name | The New Primal, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | North Charleston, SC 29405 |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 25, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, April 25, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, April 25, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, October 17, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, October 18, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, July 22, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 22, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 22, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 22, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 22, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 18, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 2, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 2, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 13, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 23, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 16, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, March 9, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 7, 2016 | NEW APPLICATION ENTERED |
