YOU ARE WHAT MATTERS Trademark

Trademark Overview


On Monday, April 26, 2021, a trademark application was filed for YOU ARE WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the YOU ARE WHAT MATTERS trademark a serial number of 90980341. The federal status of this trademark filing is REGISTERED as of Tuesday, December 12, 2023. This trademark is owned by DaVita Inc.. The YOU ARE WHAT MATTERS trademark is filed in the Education & Entertainment Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Health education classes; providing classes and training to patients about health and medical information; health education classes for single and multiple complex or chronic medical conditions, namely, kidney health; providing a website featuring non-downloadable online videos in the fields of medical conditions and diseases; providing a website featuring non-downloadable online videos in the field of kidney disease

Health care services; health care services, namely, disease management programs; providing a website containing online medical information in the fields of medical care, health care, diabetes, nutrition, wellness, and other health topics; providing online diet and nutritional information for general audiences; providing a web site featuring medical information and diet information; providing a website containing online medical information in the fields of kidney disease and dialysis; providing online diet and nutritional information for kidney disease and dialysis patients; providing a website for physicians providing information in the field of kidney disease

Providing a website featuring information in the fields of recipes and cooking; providing an online computer database containing recipes for healthy eating; providing an online computer database to consumers concerning recipes for kidney disease patients
you are what matters

General Information


Serial Number90980341
Word MarkYOU ARE WHAT MATTERS
Filing DateMonday, April 26, 2021
Status700 - REGISTERED
Status DateTuesday, December 12, 2023
Registration Number7243488
Registration DateTuesday, December 12, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 13, 2022

Trademark Statements


Goods and ServicesHealth education classes; providing classes and training to patients about health and medical information; health education classes for single and multiple complex or chronic medical conditions, namely, kidney health; providing a website featuring non-downloadable online videos in the fields of medical conditions and diseases; providing a website featuring non-downloadable online videos in the field of kidney disease
Goods and ServicesHealth care services; health care services, namely, disease management programs; providing a website containing online medical information in the fields of medical care, health care, diabetes, nutrition, wellness, and other health topics; providing online diet and nutritional information for general audiences; providing a web site featuring medical information and diet information; providing a website containing online medical information in the fields of kidney disease and dialysis; providing online diet and nutritional information for kidney disease and dialysis patients; providing a website for physicians providing information in the field of kidney disease
Goods and ServicesProviding a website featuring information in the fields of recipes and cooking; providing an online computer database containing recipes for healthy eating; providing an online computer database to consumers concerning recipes for kidney disease patients

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, February 9, 2022
Primary Code041
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, February 9, 2022
Primary Code043
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, February 9, 2022
Primary Code044
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

Trademark Owner History


Party NameDaVita Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDenver, CO 80202

Party NameDaVita Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDenver, CO 80202

Party NameDaVita Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDenver, CO 80202

Trademark Events


Event DateEvent Description
Wednesday, August 11, 2021ASSIGNED TO EXAMINER
Friday, August 13, 2021NON-FINAL ACTION WRITTEN
Friday, August 13, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 13, 2021NON-FINAL ACTION E-MAILED
Wednesday, February 9, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 9, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 9, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 7, 2022NON-FINAL ACTION WRITTEN
Thursday, April 7, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 7, 2022NON-FINAL ACTION E-MAILED
Tuesday, October 4, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 4, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 5, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 9, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 13, 2022PUBLISHED FOR OPPOSITION
Tuesday, December 13, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 7, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, August 3, 2023TEAS STATEMENT OF USE RECEIVED
Thursday, August 3, 2023DIVISIONAL REQUEST RECEIVED
Thursday, April 29, 2021NEW APPLICATION ENTERED
Saturday, July 31, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 3, 2023TEAS REQUEST TO DIVIDE RECEIVED
Thursday, August 3, 2023USE AMENDMENT FILED
Wednesday, August 23, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, August 24, 2023DIVISIONAL PROCESSING COMPLETE
Thursday, August 24, 2023STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 31, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 1, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, November 3, 2023ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Thursday, November 9, 2023ELECTRONIC RECORD REVIEW COMPLETE
Friday, November 10, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 12, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, December 12, 2023REGISTERED-PRINCIPAL REGISTER
Thursday, May 23, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY