| Serial Number | 98765130 |
| Word Mark | YES WITHOUT CREDIT |
| Filing Date | Monday, September 23, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 15, 2025 |
| Goods and Services | Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing-purchase financing services via online platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services |
| Goods and Services | Platform as a service (PAAS) featuring computer software platform for retailers for use in consumer financing and leasing-purchase financing |
| Pseudo Mark | YES WITH OUT CREDIT |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 23, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | AMERICAN FIRST FINANCE, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75019 |
| Party Name | AMERICAN FIRST FINANCE, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75019 |
| Event Date | Event Description |
| Monday, September 23, 2024 | NEW APPLICATION ENTERED |
| Monday, September 23, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 24, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 24, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 24, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 18, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, March 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 9, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 15, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 15, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 10, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, November 14, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, November 14, 2025 | SOU EXTENSION 1 FILED |
| Friday, November 14, 2025 | SOU EXTENSION 1 GRANTED |
| Saturday, November 15, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |