| Serial Number | 97548248 |
| Word Mark | XO |
| Filing Date | Monday, August 15, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 19, 2023 |
| Registration Number | 7250805 |
| Registration Date | Tuesday, December 19, 2023 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 18, 2023 |
| Description of Mark | The mark consists of the stylized letters "XO". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing; Promoting the goods and services of others; Advertising services, namely, the placement of ads of others across multiple advertising channels including cable television, connected television (CTV), television delivered over Internet Protocol (IPTV), streaming video services delivered via the Internet through over-the-top programming (OTT), websites, mobile phones, audio streams delivered over the Internet or through mobile phone applications, email, and digital out-of-home devices and networks |
| Goods and Services | Software as a Service (SaaS) featuring software for monitoring, tracking, analyzing, and reporting the behavior of end users of third party websites; Software as a Service (SaaS) featuring software for collection, analysis, and reporting of data regarding the behavior of end users that purchase goods or services from third party websites; Software as Service (SaaS) featuring software for collecting, analyzing, and reporting of data for comparing purchasing behavior of users of third party websites versus purchasing behavior of viewers of televised advertising; Software as a Service (SaaS) featuring software that analyzes data regarding consumer purchasing behavior from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 1, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, September 9, 2022 |
| First Use In Commerce Date | Monday, September 19, 2022 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 1, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, September 19, 2022 |
| First Use In Commerce Date | Monday, September 19, 2022 |
| Party Name | MadHive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Party Name | MadHive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Party Name | MadHive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Event Date | Event Description |
| Thursday, August 18, 2022 | NEW APPLICATION ENTERED |
| Thursday, September 1, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 2, 2023 | ASSIGNED TO EXAMINER |
| Monday, June 5, 2023 | NON-FINAL ACTION WRITTEN |
| Monday, June 5, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, June 5, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 12, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 28, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 18, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 12, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, November 2, 2023 | USE AMENDMENT FILED |
| Thursday, November 2, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, November 16, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, November 16, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, November 16, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 17, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 19, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, July 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 9, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 19, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 9, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |